French Connection have unveiled the new campaign for AW14. The campaign centres around the world of magic and illusion, featuring boundary-pushing magician Troy (featured on Channel 4 and E4) and Camilla Christensen. Working closely with French Connection and Rankin, Troy explores new, bespoke tricks and stunts with the help of the new season collection.

Reworking and updating traditional tricks, Troy brings a modern, fresh approach to magic. In a similar way, the collection too sees a shift to more modern dressing with a focus on sharp separates and easy transitional looks which can effortlessly be worn from work to weekend.