Most of the people I know are incredibly busy, some of them too busy to remember that this Sunday 14th March is Mother’s Day! Because of this I have drawn up a Last Minute Mothers Day Gift Guide, as I’m sure some of you are the same. (more…)
So, Diesel have released a new ad campaign. It’s tagline? BE STUPID. Capitalised and emboldened, it not only encourages but implores people to take risks, to explore beyond the sensible and the safe. Why? But for the sake of creativity of course.
The posters portray ‘stupid’ scenarios; a man with an the trunk of an elephant tucked between his legs, a woman flashing her breasts at a CCTV camera and a group of four people all crammed onto a mini go-kart, to name a few. All this with more bold capitals – captions such as ‘SMART SAYS NO, STUPID SAYS YES’ and ‘SMART HAS THE PLANS, STUPID HAS THE STORIES’. The campaign has been widely criticised, and with good reason. No smart and hardworking person wants to be told that their stupid counterparts are actually much smarter than them. Also, call it stating the obvious but the term stupid doesn’t exactly have positive connotations, does it?
Six weeks ago, I handed in my notice at a job that I’ve had for over a decade. No, really. At the time I didn’t have a ‘plan B’, but convinced myself that the lack of a plan would bring out my more proactive side. I thought of it as incredibly brave, but friends of mine thought otherwise. They called me stupid. And so I relate to this campaign.
Personally, I think it is very clever. Y’see, it’s all about the irony. How ironic it is that people that are perceived as conventionally smart are in fact not so at all, because they are unwilling to take risks. It’s about encouraging people to stand out, to champion change and to be creative thinkers. Surely there is nothing wrong in that?
In my opinion and my experience, out of most seemingly stupid ideas and actions something amazing results. Like the time when I agreed to run the marathon and then did next to no training (stupid, very stupid). In the end, I completed the 26.2 mile course in 25 degree heat and raised £27,000 for my chosen charity. I’m sure a smart person would not have even tried.
As the campaign tells us, stupid is trial, and mostly error. But without mistakes, how do we learn? So go on, strike a match. Because success isn’t a result of spontaneous combustion, you have to light yourself on fire.
Sounds stupid, doesn’t it?
I want it all and I want it now!!!
Clockwise Spiral from Bottom:
Valentine’s Cards from £2.50, www.scribbler.co.uk
The Ex Factor £1.95,
Tisty Tosty £2.95,
Love Soap £2.50,
Turkish Delight £15, all available from www.lush.com
Black Ice ‘Love’ Watch £85,
Red Ice ‘Love’ Watch £75,
Pink Ice ‘Love’ Watch £75, all available from www.ice-watch.com
Leather Heart Paper Weights, Marc Jacobs
Prada Bears, Prada
Glam Princess £45 for 50ml, Vera Wang available from major department stores
Bed of Roses £5,
Heart Crop £15, both available from www.annsummers.com
Theatre Mask & Rose Necklace £16,
Queen of Hearts Ring £18,
Tiger Ring £18 all available from www.galibardy.co.uk
Leather 2.55 Jumbo Bag, Chanel
Fabric 2.55 Bag, Chanel
Rouge Allure Hydrabase in Lover £21.50, Chanel
Red & Black T Bar Mary Janes, 3.1 Phillip Lim
Fleurs d’Ombre Rose £77 for 100ml, Jean-Charles Brosseau Nationwide stockist 01524 762611
Red Covered Studded Shoe Boots, 3.1 Phillip Lim
Heart Phone Strap £50,
Gold Charm Bracelet (also available in silver) £150, all available from www.mulberry.com
Love Pure-Fume Absolute £20 for 7ml, www.aveda.co.uk
Diamante Heart Stud Earring £55, www.viviennewestwoodonline.co.uk
Ornate Metal Skull Clutch, Alexander McQueen
Kiss Me spf 20 Lip Balm £10, Philosophy
Unconditional Love Firming Body Emulsion £27.50, Philosophy
Unconditional Love Shower Gel £17.60, Philosophy For full stockists call 0870 990 8452
Soul Soother Shower Smoothies £2.49, Radox available from Boots, Superdrug and independent stores
Nail Laquer in Thanks So Muchness £9.95, OPI
Nail Laquer in Off With Her Red £9.95, OPI
Sterling Silver & Enamel Heart Charms in Pink & Red £29.99 each, H.Samuel
Peonies In Paris Candle £30, www.jonathanwardlondon.com
Taxi Coins Floyd Pouch £70, Anya Hindmarch
Parisienne Eau de Parfum £48 for 50ml, Yves Saint Laurent
La Nuit De L’Homme Eau de Toilette £42 for 60ml, Yves Saint Laurent
Red Large Studded Leather Cuff, Hermes
Red Monagram Vernis Heart Coin Purse, Louis Vuitton