Adidas Originals – Freak Deluxe

FD LOVES: ADIDAS ORIGINALS ARCHIVE SWEATSHIRT

The latest women’s apparel drop from adidas Originals is a collection of modern track silhouettes meet classic colour blocking in a pack that epitomises the authentic sports heritage of adidas Originals combined with their pioneering approach to colour and print. Bold branding against vivid plains of red and blue bring attitude to a sports led pack.

Archive pieces such as original track pants, hoodies, sweaters and t-shirts are recut and oversized for a contemporary modern sports fit, while the iconic trefoil and three stripes branding are actively integrated into the design.

We are living for the oversized red/black/white sweatshirt, and want to wear it with all things leather – skirts, track pants, shorts, etc!

Get yours here sweatshirt £45 and hoody £55!

ADIDAS ORIGINALS BY RITA ORA LAUNCH PARTY

Rita Ora x adidas Originals

As you know British singer Rita Ora has designed a collection for sportswear brand Adidas dubbed adidas Originals by Rita Ora, well the hotly anticipated launch was topped of with one hell of a party! Friends, family and Rita-bots alike came together to help the global icon celebrate her partnership with adidas Originals at West London’s Mode. Marking the achievement of a childhood goal of collaborating with the brand with the three stripes, Rita and friends danced the night away to music provided by DJsMoxie, Many Norte and Lee Rous.

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ADIDAS ORIGINALS BRAZILIAN COLLAB FOR SS14

We are living for the printed co-ords from the Adidas Originals x The Farm collaboration! Spring/ Summer 2014 sees the launch of an exclusive collaboration between two of the world’s most evocative brands.

Taking iconic styles from adidas Originals rich heritage and reworking them through a series of The Farm Company’s signature prints, a partnership has developed that promises to blur the lines between sport and street style in an explosion of colour. The result is an exclusive collection of feminine pieces that contemplate the Originals lifestyle with four different exciting, vibrant prints developed artistically by The Farm Company.

To celebrate the launch and bring the patterns of the collection to life, artist / illustrator / film maker / photographer Rosanna Webster to create a London-centric film and supporting imagery.

She says of the project: “I absolutely loved working on this collab project with adidas Originals and The Farm Company – the collection is really beautiful so it was great to play with and animate. The film reimagines the vibrant prints, bringing the energy and pulse of Brazil to the city.”

The collaborative collection between adidas Originals and The Farm Company is available from adidas Originals outlets and online now, price points range from £25-£67. Click here to shop the collection.

ADIDAS ORIGINALS X TOPSHOP COLLAB

Adidas Originals X Topshop collaboration for SS14 is out this week (March 20th). With sport inspired fashion currently at the top of its game, the 20-piece collection, called Topshop X adidas Originals, sees the retailer giving the sports brand’s designs a fashionable twist.

Topshop tears through the adidas Originals archives in this exclusive summer collaboration, bringing sportswear to fashion streetstyle. Reimagining heritage classics for the concrete catwalk, a unique take on the SS14 trends promises to pioneer a range that will cement icons while pushing the limits of city styling.

Styles in the collection include tailored, slim fitting three-stripe tracksuit bottoms along with cotton vests with scoop arm holes and sweatshirts adorned with a print inspired by London landmarks, created by Topshop’s designers. Footwear also gets a make-over with adidas Originals’ Superstar, Tech Super and Attitude silhouettes reworked in brand new leather and print combinations.

Kate Phelan, Topshop’s creative director, says the collection aims to bring some “femininity” to adidas Originals sports designs, and notes that the collection is designed to be worn as a fashion range.

This SS14 adidas Originals proves its place at the forefront of exciting and innovative collaborations, partnering with this highstreet powerhouse. The collection launches globally on March 20th and will be stocked in select U.K. Topshop stores.

ADIDAS ORIGINALS BY JEREMY SCOTT IS A DECADE OLD

This season (SS14) sees Adidas Originals by Jeremy Scott reach double figures – 10 years old! The collaboration is stronger than ever, this season the New York based designer returns with another exciting collection mixing prints, textures and fabrics, proving why he is very much the man of the moment.

Pushing ahead with his luxury sportswear vision the focus lies on bold colours, qualitative fabrics and intricate prints. This season’s pattern themes include a winged dollar sign, florals, leopard print, and East London’s very own traditional pearl embroidery.