Luxury beachwear brand Heidi Klein launched their first ever pop-up boutique last week at one of the nine Chic Outlet Shopping® Villages, Bicester Village. Heidi Klein invited their friends, family and VIPs to an exclusive event showcasing everything beachwear; from bikinis and one pieces with an essential focus on outstanding fit, shape and support, to sunhats, glamorous maxis and kaftans, all at prices reduced by up to 60% off the RRP. After which we sipped on chilled champagne at the traditional British Cricket Pavilion by Searcy’s and indulged in their wonderful macaroons!

“We are incredibly excited to be launching our pop-up boutique here at Bicester Village. It is such a great destination for shopping and this pop-up exposes our brand to an international customer, as well as the more local customer who visits the village, who may only know us through our wholesale channels. The visibility that Bicester Village gives is a great opportunity for us.”

Heidi Gosman, Co Founder, Heidi Klein

The Heidi Klein pop-up boutique will be open at Bicester Village until 10th July 2012. All I need now is a luxury holiday reduced by 60% to go with it…does anyone know if you can book holidays at Bicester Village?


During the week I was invited to Bicester (pronounced Bister) Outlet Village for the launch of the British Designers Collective store. The pop-up boutique concept store offers British emerging talent the opportunity to showcase their collections in a unique setting. The exclusive collaboration between Bicester Village, one of the nine Chic Outlet Shopping® Villages by Value Retail, and the British Fashion Council is now in it’s third year. British style icon Alexa Chung and spokesperson for the British Designers Collective was there to open the store, her speech focused on her love for British fashion and how much she couldn’t wait to start shopping in store.

Visitors will have the opportunity to purchase ‘must have’ pieces from their previous seasons’ collections at the usual Bicester Village reductions of up to 60% on the rrp. Designers include Peter Pilotto, Jonathan Saunders, Nicholas Kirkwood, Preen, Lulu & Co, Bella Freud, Erickson Beamon, Holly Fulton, Emma Cook, Markus Lupfer, and Marios Schwab – to name a few. My personal faves were the Mawi jewellery, Nicholas Kirkwood heels, Lulu & Co shirts, Jonathan Saunders sweaters, and the Holly Fulton prints.

The BDC pop-up boutique will run until 9th May, the menswear selection will launch on 16th May and run til the end of June. Designers include YMC, Oliver Spencer, Margaret Howell, James Long, Sunspel, Tim Little, and Richard James amongst others.

Coveted British shoe designer Charlotte Olympia has also opened a pop-up boutique to coincide with the BDC pop-up, the store opened on 17th March and will run until 31st May. I need some of those spider web soles in my life!