This weekend, Triumph opens the doors to its brand new London store located within retail mecca Westfield, Stratford. Bringing the craftsmanship of their insightful tailoresses and expertise gained from shaping women for over 125 years to life through an innovative ‘INSIDE: OUT Catwalk Show’

Open to the public with press and VIP previews. Distinctive, sculptural designs will meet desirous Triumph lingerie to offer a unique insight into everyday styling. The conceptual catwalk will not only showcase this season’s direction for transparent fashion and sheer styling but also offer a unique opportunity to view the artistry and innovation behind Triumph’s finest lingerie collections, while educating consumers on creating their end look.

As the ‘Master Tailoress’, Celebrity host Brix Smith Start combines her styling prowess with the ingenuity of Triumph’s craftsmanship to show you how to best work your wardrobe. Each design in the INSIDE: OUT catwalk show details just how the right underwear can create the right look, encapsulating Triumph’s ethos that your lingerie choice is the ‘Foundation to Fashion’.

The inspirational ‘INSIDE: OUT Catwalk Show’ will take place at 12.30pm 2.00pm, 4.00pm, 6.00pm and 8.00pm throughout the day on Thursday 21st June, Friday 22nd June and Saturday 23rd June.

To view the INSIDE: OUT show and find out more about the Stratford store launch please visit