A new year, a new fragrance!!! Design duo Viktor & Rolf have developed a new men’s scent Spicebomb which is to be pre-launched in iconic London department store Harrods on January 23rd.

‘It all began with the name, Spicebomb. Viktor & Rolf immediately told me that they were looking for a striking fragrance with a wealth of spices, a real source of addiction.’ Olivier Polge, perfumer behind the scent. The scent includes chilli and saffron, leather, tobacco and vetiver, as well as bergamot, grapefruit and pink pepper. Available in 90ml and 50ml at £60 and £45 respectively, the range also features deodorant spray (150ml for £18), aftershave balm (100ml for £30) and shower gel (200ml for £25). Spicebomb rolls out nationally on March 7. The campaign shot by Inez & Vinoodh and features male model power house Sean O’Pry.