This month the second drop of the ASOS Black x PUMA Collection took place in the heart of East London at Boxpark. This seasons collaboration continues to be influenced by both PUMA’s considerable sporting heritage and ASOS Black’s design lead aesthetic. Members of London’s underground creative scene including Tristan Richards (aka bPM), co-founder of the secret revolving party Boiler Room, illustrator Daniel David Freeman and tattoo artist Caleb Kilby were recruited to show off the collection in the lookbook; shot by Manchester-based documentary photographer Michael Mayren.
Tristan Richards took to the the decks and with the music flowing the party atmosphere took hold. The sun was shining and the drinks and food, supplied by Cottons Rhum Shack (insert mmmmm here), were flowing. Head down to Boxpark for a chance to see the amazing collection, a selection of images are on show for a month long exhibition.