After the success of their Curve ID range launched in 2010 (wow, that flew by!) Levi’s are revolutionising the fit of women’s jeans with the launch of Levi’s Revel jeans. Having created the first jeans for women (ever!) back in 1934, the Lady Levi’s, almost 80 years later they are giving us jeans that shape, lift, and lengthen your body with unique liquid shaping technology.

Fuelled by a quest to create the “perfect jeans,” Levi’s Revel offers patent-pending shaping technology, the highest-quality denim fabric, and innovative design details, all in an engineered fit that helps women around the globe look and feel their best everyday.

The Levi’s^® design team was inspired by a woman’s desire for comfortable jeans that enhance her shape while highlighting her best features. After years of development and hundreds of fittings around the globe from San Francisco to São Paulo, Stockholm to Shanghai, the Levi’s Revel jeans have landed.

“With the launch of Levi’s Curve ID, we recognized that it is every woman’s right to have a great fitting pair of jeans,” said Jill Guenza, Levi’s Vice President of Women’s Design. “Levi’s Revel takes that curve innovation one step further by actively shaping a woman’s body, giving her the legs and butt she always wanted. When we took our Revel prototypes on the road to test our latest invention, we had women from all over the globe try on our jeans. Watching them walk from the dressing room to the mirror was truly inspiring. Who doesn’t want to feel like that everyday – just from slipping on a comfy pair of Levi’s?”

Fusing exclusive Liquid Shaping Technology into the denim through innovative design techniques like screen-printing; the Liquid Shaping Technology controls the fabric’s stretch in strategic areas for a figure-hugging fit that lifts and defines your body and gives you a beautiful, shaped silhouette which holds you in at the same time as being super comfortable.

The denim for Levi’s Revel jeans has been carefully selected, developed and tested to make the jeans feel as great as they look. Levi’s Revel denim delivers four-way stretch that perfectly enhances a woman’s shape and moves with her body. A super-soft hand feel and superior memory retention help the jeans keep their shape as well as hers.

Available in Slight, Demi and Bold Curve, Levi’s Revel gives women a custom-like fit that eliminates the most common fit frustrations.  Contour finishing, elongated seaming and pocket placement are all strategically designed for the most figure-flattering fit. A range of finishes, washes and colours are available in both skinny and straight leg openings to provide a wide assortment of Levi’s Revel fits for women worldwide.

The Levi’s Revel collection is available at select Levi’s retail stores worldwide and online at www.levi.com.