Incase you didn’t already know, Amazon.co.uk is not just for books and DVDs (it hasn’t been for a while) to add to their ever growing roster of products Amazon has unveiled a new Dress Store at www.amazon.co.uk/dresses featuring thousands of dresses from brands including Cacharel, Tommy Hilfiger, French Connection, BCBGAXARIA, Great Plains, Yumi, Adrianna Papell, Lipsy, and Hoss Intropia.

The Amazon.co.uk Dress Store includes styles ranging from maxi to midi, formal to beach. Customers can refine their search by brand, price, colour, and style and can watch videos of selected dresses being worn by models for an enhanced shopping experience.

L-R: CALVIN KLEIN; SIR OLIVER; FRENCH CONNECTION

L-R: AMERICAN RETRO; LAUREL; GREAT PLAINS

L-R: LACE dress AND CHIFFON MAXI; MOLLY BRACKEN; SINEQUANONE

“Fashion is one of the fastest growing categories at Amazon.co.uk,” said Sergio Bucher, European Vice President of Amazon Fashion. “Our new Dress Store features a hand selected seasonal edit to help our customers easily find the latest on-trend products, whilst also being able to browse a wide selection of shoes, jewellery, bags, and accessories to complete their outfit. Our aim is to make Amazon the best place to buy fashion online and we will continue to evolve our offering for the benefit of our fashion conscious customers.”

FRENCH CONNECTION TENNIS PROM DRESS – Drop waist, blank canvas, perfect for accessorising!

Customers buying fashion products sold by Amazon.co.uk can enjoy free UK delivery on orders over £10 and free returns, as well as next day delivery for Prime members. Exclusive pieces in the new Amazon.co.uk Dress Store include a stunning embellished drop waist cocktail dress from Frock & Frill priced at £125.