The fashionably and socially awkward Kristen Stewart is set to be the face of the new Balenciaga fragrance for women. The actress follows Charlotte Gainsbourg who has represented Balenciaga Paris, the first fragrance, since 2010.  Creative Director of Balenciaga, Nicolas Ghesquière says ”Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.

“I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.” Kristen Stewart

Personally I don’t see it, I’m looking forward to seeing the campaign shots and I sincerely hope she surprises me. What do you think???