The Acne Studios underwear collection launched yesterday. The new underwear collection for both men and women, is made from the finest Pima cotton and with signature Acne Studios detailing. Four different styles for men – boxer, normal brief, high waist brief and shorts – and two different briefs for women – normal and high waist – are being introduced.
The subtle tones range from sand, putty and military green to classic black and white.
“Underwear should be beige or skin coloured, because I prefer no underwear”, says Jonny Johansson, Acne Studios Creative Director.
The new underwear collection are exclusively available in selected Acne Studios stores and on acnestudios.com.
The brand have created a series of six short films. Each film features a different protagonist soundtracked by an incidental telephone message, wearing items from the new underwear collection.
The full series can be watched on the Acne Studios YouTube page.