Mulberry takes to the Great British Seaside for Spring Summer 2012. Inspired by creative director Emma Hill’s memories of the English seasides of her childhood they took the shoot down to Brighton beach with oversize sticks of rock, ice cream cones, and chip papers. The campaign features models Frida Gustavsson and Lindsey Wixson and was shot by celebrated British photographer Tim Walker on Brighton’s pebbled beach with the pier as the backdrop. Set designer Andy Hillman definitely captured the essence of the Great British Summer!