Manhattan’s famed Meatpacking District is about to be taken over by Belevedere Vodka with an extraordinary art installation in support of (RED)TM and World AIDS Day. This holiday season, the worldâ€™s first super premium vodka will be transforming the district into an interactive art experience and outdoor nightclub featuring a live, spectacular light show that will illuminate the area in red, 20ft white neon trees and a one-night-only DJ performance from electrofunk DJ duo Chromeo.
(BELVEDERE)RED Night Lights, was set up by Belvedere Vodka to help raise awareness around the beginning of the end of AIDS â€“ meaning the virtual elimination of the HIV virus from mothers to their babies and the first AIDS-free generation born by 2015. The Gansevoort Plaza will be immersed in music and light from every direction whilst watching Chromeo play in a free, outdoor nightclub in the heart of the city as a tribute to (RED)TM.
The event will also see the unveiling of a 250 liter (BELVEDERE)RED bottle whose red metallic design will tower over the revelers but not cloud the light show. Belvedereâ€™s iconic white trees will remain lit in Gansevoort Square until 1st December 2012 (World AIDS Day).
Oh how I wish we were there for this one!!! If you’re lucky enough to be in NYC, put this date in your diary – Thursday 29th November.