Category Archives: TECHNOLOGIC




The app Farfetch Discover is a global travel app brought to you by Farfetch boutique partners and fashion insiders like the beloved Man Repeller.  The app allows you to

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Standeazy Ultra iPhone and Mini iPad


Standeazy Ultra iPhone and Mini iPad

As we all know, commuting can be very long and very boring; and during fashion season, very tiring!  While we can sometimes have all these things planned that we’re going to do on our journey to make it worthwhile and cost time effective, it doesn’t always work out that way.

One of the things we swear by on a “city hop”

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The world’s premier online luxury fashion destination NET-A-PORTER.COM and MR PORTER, the award-winning global retail destination for men’s style, announced today their partnership with Google as the first third-party retailers of Google Glass, launching 17th September in the UK.

NET-A-PORTER.COM will be selling a limited number of

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The makeup artist/cosmetics brand famous for simplifying beauty, Bobbi Brown, has a new app – the ASK Bobbi app is like having a personal makeup artist in your pocket giving expert advice, tips and product recommendations at your fingertips.

Some features of the ASK Bobbi APP:

·         ASK Bobbi directs you to your nearest store, books the appointment and syncs it to your calendar.

·         ASK Bobbi saves your recommended products from your on-counter makeup lesson.

·         Create an ASK Bobbi Wishlist and shop your favourite products via

·         Step-by-step guides feature a mirror view to test your new skills.

You can download the ASK Bobbi APP on iTunes

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As our addiction to various social media apps, games, and online shopping increases, so does our need for portable power.  What with the four major fashion weeks just around the corner, we’ll be screaming for an outlet and a spare hour to charge our mobiles, tablets and laptops!  Also, with new airport regulations meaning you need to keep your phone, tablet and other gadgets ready to be powered up when you fly, a portable charger is now an essential travel item.

Here are five of the best portable chargers on the market.  A wide variety of products to keep you connected, each with some unique functions including; integrated lightning cable, solar power, hand turbine, dual charge capacity, water resistance, Bluetooth connectivity, plus an international plug adapter – what more could you possibly need!

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Mophie Power Reserve Lightning £39.95

If you want a tiny charger that’s still powerful enough to give your iPhone a recharge, the neat Mophie is perfect.  Featuring an integrated lightning cable and built-in USB connector, the 950mAh Mophie Power Reserve requires no additional cables for charging.  Available in red, black or white.

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Soulra Boost Turbine 4000 £69.99

An emergency battery charger all powered by hand turbine – so you control how much power you put in.  Just one minute of ‘hand cranking’ provides four minutes of power.  The Boost Turbine also features a rechargeable 4000mAh internal battery for days when you just don’t feel like doing all the hard work yourself!  Made from lightweight yet durable aluminium, it’s tough enough to take virtually anywhere with you but won’t weight you down.  Small enough to stash in your pocket, you can take it anywhere for a big-time boost.

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XSories Sneaker Power Bank £55.99

A cool, silicone sneaker sole pattern hides a high power 4200mAh/3.4v internal battery, with a dual USB port to charge two devices simultaneously.  It can also be topped up whenever you need to.  The Sneaker Power Bank will guarantee you never run out of power on the go!

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Braven BRV-Bank £119.99

The BRV-BANK™ is the world’s first Bluetooth®-enabled, USB controlled ultra-rugged power bank.  This hugely powerful 6000mAh rugged power provider is built with an IPX5 water-resistant rubber exterior and is designed to charge wherever you travel.  With the ability to withstand anything Mother Nature throws at it, the BRV-BANK™ is designed for emergency preparedness and the great outdoors.

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Twelve South PlugBug World £39.95

The clever PlugBug World attaches to, and converts, any MacBook Power Adapter into a dual charger that works in any major country.  It gives you an extra USB charging slot plus 5 international plug adapters to keep both your laptop and other devices fully charged.  It also doubles as a standalone, international USB wall charger.




If the way to a man’s heart is through his stomach, then the way to a woman’s heart is through her feet!  If such a statement is true, we’ll be getting more invites to download this game than the annoying Candy Crush Saga.

Today Harrods launch Stiletto Wars app, an addictive new game that gives shoeaholics the chance to win their dream pair of heels, via the Harrods Magazine app.

Devised to mark the opening of the store’s new luxury shoe salon, Harrods Shoe Heaven, Stiletto Wars challenges players to form rows of three or more designer shoes against the clock.  Players can then submit their score to the leaderboard for a chance to win a £500 Harrods Gift Card and a Harrods VIP shopping experience.

A giant interactive installation of the game can also be played in the store’s Brompton Road windows from 27th August to 22nd September.

“We are delighted to be adding this fashionably fun game to our ever-evolving app.  Every secret geeky pleasure needs a stylish outlet – and Stiletto Wars brings together the fun of game playing, the luxury of designer shoes and the possibility of winning prizes – a perfect combination,” says Director of Creative Marketing Deborah Bee.

Each month, the award-winning Harrods Magazine app showcases the latest in luxury beauty, fashion and lifestyle through innovative interactive content and incisive editorial.  Video features include exclusive interviews with top designers, fashion-shoot footage, how-to-wear tutorials with our resident style guru and masterclasses with renowned make-up artist.  There is also the ever-popular interactive Make-up Studio where readers can try out the latest colour collections from the world’s best beauty brands on screen.

Harrods Magazine app is free to download for iOs and Android mobiles and tablets from the App Store or Google Play.

iPhone Mobile

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It goes without saying that running an e-commerce website is not an easy task when you are going up against corporate giants like Amazon.  But there are ways to effectively differentiate yourself, develop a positive reputation for your brand, and continually attract visitors and get conversions.

Stick to a Niche

Amazon is known for selling a wide variety of products, but not every product on the market is actually available on Amazon.  In fact, there are many specialised items and professional grade products that are not available for sale on the site.  This is where your e-commerce website can come in and cater to a specific demographic and market that needs products that are high quality and made for professionals.  In other words, make your online store a specialty supply shop where people can go for the best items.  This even provides you with the added advantage of being able to price your items as you see fit without having to worry about as much competition forcing you to lower your prices and your profit margin.

Create Your Own Products

What better way to really differentiate yourself from the competition than by creating your own products?  You can control your costs and your pricing, offer products that are not sold anywhere else, and create a brand for yourself in the process.  Though harder than simply selling other companies’ goods, this is one strategy that can lead to greater success in the online marketplace.

Track Progress by Testing Your Site Regularly

Testing your site regularly will increase the odds that you are using the right SEO techniques to drive more traffic to your site and increase conversions.  You have a lot of options when it comes to testing a website and continually improving it to make it more effective.  For example, you can use software testing by

Check out the infographic below for more tips on how to increase your profits by improving conversion rates.

eCommerce Optimisation

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We humans spend a lot of time deciding whether to switch; be it bank, phone, housing situation, whatever.  Well, we’ve got another one to add to the list: cloud hosting vs local hosting.  You might not even know what that is, if that’s the case, read this infographic.

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dvf glass

Diane von Furstenberg and Google have joined forces to launch the DVF | Made for Glass collection. The brands first collaborated on a short film “DVF Through Glass” which provided an insider’s view of Diane von Furstenberg’s Spring 2013 runway show.

The limited edition collection of Google Glass frames and shades is a watershed moment between technology and fashion.

“I have always been fascinated by technology and as a brand, DVF embraces technology,” says Diane von Furstenberg. “It is a very natural fit for us and we are delighted to be on the forefront with Glass.”

“We’re thrilled to collaborate with DVF once more to further transform eyeglasses – the oldest wearable technology in human history – into something modern and fashionable,” said Isabelle Olsson, Lead Designer for Glass.

The development of the DVF | Made for Glass collection also includes a close partnership between DVF and Marchon Eyewear, the brand’s longtime licensing partner and one of the world’s largest manufacturers and distributors of optical and sunglass frames.

“Diane von Furstenberg is a visionary in the world of fashion and design,” said Claudio Gottardi, president and CEO of Marchon, a VSP Global company. “It was a natural fit to combine her innovative spirit with our own to produce this groundbreaking collection that is the first to unite the leaders in fashion, technology and optical. DVF | Made for Glass is poised to take wearable technology to the next level in high fashion.”

The full collection will be sold beginning June 23, 2014 on , and as exclusive edited packages on NET-A-PORTER.COM.  NET-A-PORTER is the first third party retailer for Glass alongside MR PORTER.COM.

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We love a skin here at Freak Deluxe, we have never wanted a Polaroid camera more! German company Impossible have launched a new analogue instant colour film for use in all Polaroid 600-type cameras and Impossible’s own Instant Lab.

Impossible’s Special Edition Color 600 Skins is a wild departure from the classic square white frame that Polaroid made famous. It features frames patterned with zebra, rattlesnake, tiger, crocodile, fish, giraffe, leopard and iguana skins, the last being used for the Eye-catching design of the film pack itself.

Skins is the latest in a series of Special Edition films released by Impossible during the past six months. Others have featured black, gold, silver and mixed color frames for both 600 and SX-70 cameras.

“Impossible has always been a favorite of the fashion crowd,” says Alex Holbrook, Impossible’s Berlin-based Marketing Communications Manager. “Skins underscores Impossible’s position as the instant film brand of choice among industry creatives, as well as a perception that our films offer something indefinably ‘more’ among those fashion-forward customers who want their personal images to reflect their sense of style.”

The new Impossible Special Edition Color 600 Skins film is available from the Impossible Online Shop and selected retail stockists worldwide.




Today PORTER Magazine announced Lady Gaga as the summer cover star, and celebrates issue 2 with the ‘I AM PORTER’ app 2.0!

Go #GAGAFORPORTER and star in your own PORTER magazine cover image. 

The global fashion magazine powered by NET-A-PORTER.COM – The ‘I AM PORTER’ application has gone Gaga to give users the opportunity to style themselves in one of the superstar’s eight iconic Philip Treacy hats and become a PORTER cover star. The best cover – judged by PORTER Editor-in-Chief @lucy_yeomans and Milliner @philiptreacy1 – will win a one of a kind #ARTPOP hat, created by Philip and worn for one night by Lady Gaga during her 2014 tour season.

The free application features a simple user interface and in app camera, allowing users to style and enjoy eight of Philip’s original, innovative and bespoke creations each worn by Lady Gaga.

Download the app from iTunes here


1. Take a selfie, or choose from your existing photos in the camera role

2. Edit your photo by choosing either black or white text & image

3. Tap the hat icon and choose from a selection of one of Lady Gaga’s iconic Philip Treacy hats

4. Share with your friends on Facebook, Twitter and Instagram; remember to include the hashtags: #GAGAFORPORTER and #ARTPOP




Hold the phone! Alexander Wang has put his spin on some Beats by Dr. Dre gear, the collaboration will be exclusive and extremely limited; it will include the company’s signature New Beats Studio Headphones ($449), the Beats Pill portable wireless speaker ($299), and the Urbeats Earbuds ($149). The limited pieces consist of Alexander Wang’s signature pale gold accents and matte black finishes, each with their own embossed glossy stingray case with zipper and clip. The Alexander Wang collection complements the powerful, premium sound from Beats with a luxurious flair.

Alexander Wang says, “The limited edition collection for Beats by Dr. Dre include my favorite headphones and portable speaker, which I personally love to use. For this collaboration with Beats by Dr. Dre, it felt right and a natural choice for me to give the Beats Studio headphones, Beats Pill and Urbeats earbuds a clean, minimal look with a luxe sensibility.

The Alexander Wang x Beats by Dr. Dre collection will be available in a private, one-day event before being offered to the public on December 15. For your chance to buy these limited edition statement pieces before anyone else, sign up at now.

Visit and today to view the exclusive limited edition items, and sign-up to be the first to know when they arrive!