Lana Del Rey is the new face of H&M’s Fall 2012 campaign, shot by the elusive Inez & Vinoodh. The campaign features the singer in 60s hair and make up wearing a multitude of pastel shades, monochrome tones, and autumnal splatters. Look out for this in October after an H&M-styled music video of the singer premieres in September by Johan Renck, in which she sings the pop standard “Blue Velvet”. Erm I’ll take both sweaters, the paint splattered trousers, the monochrome jacket and dress, and possibly the peach trousers too!


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