Online platform for the world’s best boutiques Farfetch.com have announced the launch of its 2013 holiday campaign, IT’S A WONDERFUL STORE, a play on the iconic Christmas film It’s A Wonderful Life. To launch this campaign, Farfetch.com has enlisted five renowned creative talents from fashion, music, art, food and film: the first being Swizz Beatz, the hip-hop artist and producer.

The guest curators have created a series of gift guides taking inspiration from the Farfetch.com network of boutiques and will each be taking over the site for one week. The campaign will also involve white Farfetch.com wrapped London cabs (til December 20th) which will offer passengers the chance to win 4 ‘golden tickets’ entitling them to spend £1,000 at Farfetch.com

There will also be an interactive IT’S A WONDERFUL STORE app on Facebook and the Farfetch website where you can win a different prize every day, including such coveted pieces as Lanvin’s ‘Help’ necklace (ooooooh), a Givenchy Nightingale Tote (oooooooh) and an Alexander McQueen skull scarf (oooooooooh) from our partner boutiques around the world.

What are we waiting for?!







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