I’m sure most of you will have seen at least one of these pics of Lady Gaga for Versace floating around on your social media accounts this past weekend. The Italian fashion house have confirmed that Lady Gaga is the face of its Spring/Summer 2014 campaign, the first time that Lady Gaga has starred in any fashion advertising. Lady Gaga appears in a series of images shot in London by Mert Alas & Marcus Piggott, wearing pieces from the spring/summer 2014 ready-to-wear and accessories collections,including the new Palazzo bag, introduced at the Spring/Summer 2014 show.

In the images, Lady Gaga looks FIERCE ,reclining on luxurious furniture, with her long Versace platinum blonde locks. The campaign marks the latest stage of a continuing friendship between Donatella Versace and the artist. It began with Lady Gaga wearing archive Versace pieces in her video for Edge of Glory, with most recently Lady Gaga titling a track on her new Artpop album Donatella.

“I am honoured that my friend Lady Gaga is the face of our new Versace campaign. I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.” DV