Gucci celebrated it’s 90th anniversary with the opening of the Gucci Museo, a living space encapsulating the House’s “Forever Now” philosophy. A permanent exhibition from its rich and culturally significant archive, which has been preserved and amplified throughout the years, is juxtaposed with contemporary art installations supported by the Pinault Foundation.  An Icon store, Bookshop, Caffè and Gift shop complement the exhibition spaces to create a destination location for international visitors and Florentines alike.

Situated in the heart of Florence (Gucci’s birthplace), in the historic Palazzo della Mercanzia building located in Piazza della Signoria. Creative Director Frida Giannini and CEO and President Patrizio di Marco invited friends of the Fashion House for an exclusive visit to the three-story museum followed by a private dinner for 250 guests in the Salone dei 500 at the adjacent Palazzo Vecchio. The evening culminated with an exclusive performance by Blondie, who interrupted their current USA tour to join the celebrations.

The GUCCI MUSEO will remain permanently open throughout the year. Admission is 6 Euros with 50% of each ticket sale benefitting a fund to help the City of Florence preserve and restore the city’s signature art treasures.

The following wore Gucci to the opening event:

Frida Giannini wore a Gucci one of a kind Spring/Summer 2012 black georgette long sleeved fringed cocktail dress, embroidered with a graphic pattern of black and gold metal chains with black suede open toe high heeled sandals with gold chain detail and small black lizard clutch with enamel tiger head detail.
Charlotte Casiraghi wore a Gucci one of a kind green satin cocktail dress with side cut out detail and fringe, green satin high heeled evening sandal with flower embellishment and black lizard clutch.
Camilla Belle wore Gucci Cruise 2012 look 42 gold and black sequin embroidered georgette satin dress with black and gold flower embroidery, black patent high heeled sandals and black stingray evening clutch.
Abbie Cornish wore a Gucci black velvet detailed cocktail dress with matching belt with gold studs and black sating evening clutch with gold piping and bamboo clasp.
Gemma Arterton wore Gucci Cruise 2012 look 11 winter rose cropped leather jacket, white silk crepe de chine blouse and black satin stretch pencil skirt with matching belt detail, pony hair zebra printed clutch and black patent leather pump.
Emily Browning wore a Gucci Fall/Winter 2011-2012 black and white polkadot blouse with black shorts, black suede high heeled shoes with white piping detail and black patent leather medium top handle handbag with double G closure.
Max Irons wore a Gucci Fall/Winter 2011-2012 black wool ‘Marseille’ peak lapel two button suit with white dress shirt, black leather lace ups and black and white polkadot pocket square.
Gabriella Wilde wore a Gucci Pre Fall 2011 grey cocktail dress with cut out back detail with black suede high heeled sandals and a selection of 18k yellow gold Gucci jewelery.
Poppy Delivigne wore Gucci Cruise 2011 look 39 peach all over beaded cocktail dress with side cut out detail and pale pink satin peep toe high heels.
Hon.Sophia Hesketh wore a Gucci Pre Fall 2011 black matt jersey gown with jewelled harness detail.
Li Bing Bing wore Gucci one of a kind opalescent white paillette beaded cocktail dress with cutaway neck detail, paired with nude satin high heel platform peep toe evening sandals with crystal encrusted heel and nude satin crystal encrusted clutch.
Edwina Alexander wore Gucci Pre Fall 2011 look 38 black silk cady t shirt dress with jeweled embroidery along shoulder and neckline.
Myriam Catania wore Gucci Fall/Winter 2011-2012 black silk chiffon backless dress with stretch crepe de chine culottes, deep purple fur stole, black suede high heel platform sandals with gold piping detail, gold silk clutch with bamboo closure and black tassels.
Carolina Crescentini wore Gucci one of a kind hand burnt lilac paillette beaded cocktail dress with iridescent crystals, light grey suede high heel platform sandal and light grey satin box clutch with crystal  degradè detail.
Violante Placido wore Gucci Fall/Winter look 23 strawberry red leather dress with scarf detail at neck, yellow satin clutch with flower detail and gold python strappy high heeled sandals.
Debbie Harry wore Gucci Fall/Winter 2011-2012 black jersey deep v halter top with low back and black belt detail, turqoise fur stole, black skirt with gold chain detail at waist, ‘Sofia’ etolie high heel peep toe pump with all over blue crystals and Gucci sunglasses.
Guitarist Chris Stein wore Gucci black two button notch lapel suit, black cotton t shirt, black leather belt and black leather boots.
Drummer Clem Burke wore Gucci dark blue ‘Marseille’ suit, black button up dress shirt and blue boots.

Other guests included:

Emmanuelle Alt
Lapo Elkann
Alex Shulman
Franca Sozzani
Anna Wintour

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