H&M is proud to announce that its next designer collaboration will be with Lanvin, one of the most influential brands of the 21st century. Designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, the collection will go on sale on November 23 in around 200 H&M stores worldwide.

The collection of both womenswear and menswear will be revealed to the world on November 2, just three weeks before the clothes hit the store, making the launch of Lanvin for H&M among the most anticipated fashion events of the year.

Alber Elbaz, artistic director of Lanvin.

“We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.” Margareta van den Bosch, creative advisor at H&M.

Since joining Lanvin as artistic director in 2001, Alber Elbaz has transformed the Paris-based label, founded in 1889 by Jeanne Lanvin, into a fashion powerhouse bursting with ideas and creativity. Pioneering some of the biggest trends of the past decade – ribbon, bows, pearls, raw edges, sumptuous colour and metallic embellishment among many others.

Lanvin is the latest brand to collaborate with H&M, with previous collections designed by the likes of Karl Lagerfeld, Stella McCartney, Comme des Garçons, Victor & Rolf and Sonia Rykiel. In a new twist, the Lanvin for H&M collection will be revealed to the world through a special film which will be launched on November 2. The film will be available for all to see online at www.hm.com. Following the film’s debut, it will be just three weeks before customers have the chance to get their hands on a covetable piece of Lanvin for H&M.

I love the idea of these collaborations but in reality I can’t stand it. I probably won’t get a great piece because I don’t do standing outside the store for hours waiting for the first peek and the dash and grab situation that follows (I wouldn’t subject my assistant to it either). If H&M want to give us a lil’ preview, that would please me greatly! Otherwise I’ll just admire it from afar.