We love a new perfume, I mean who doesn’t? You can imagine our joy when we heard about The Library of Fragrance.

New York based perfumery, Demeter Fragrance Library, has launched in the UK with a new name, The Library of Fragrance, this September and is available at Boots and via the brand’s website.

The complete ‘library’ of fragrances spans over 300 scents that smell exactly as they sound, ranging from the classic ‘Jasmine’ or ‘Fresh Ginger’ to the more unusual ‘Pure Soap’ or ‘Gin & Tonic’, and the entirely unexpected ‘Fireplace’ or ‘Thunderstorm’.

Rather than trying to capture the ‘essence’ of an aspirational ideal or glossy advertising image, The Library of Fragrance presents scents that are ‘real’ and ‘familiar’ and can be chosen to reflect the preferences of the wearer, instead of those dictated by a perfumer or designer. Selecting a scent to wear becomes as easy as asking yourself, ‘what sort of things do I like?’.

With layering combinations limited only by the imagination, each new The Library of Fragrance scent adds a new dimension to a wearer’s collection and creates numerous opportunities for fragrance experimentation. This approach to customisation delivers incredible value for customers – which is also strongly supported by a ‘2 for £25’ promotion that will feature exclusively at Boots.

28 of the most popular scents from The Library of Fragrance are available from Boots stores nationwide and via www.boots.com.  A wider collection of 101 scents will be available from the brand’s own website, www.thelibraryoffragrance.com.  The price for a 30ml bottle will be £15 and a ‘2 for £25’ promotion will run within Boots stores.

www.thelibraryoffragrance.com