UNIQLO announces the launch of the second “i amOTHER” collection, a collaboration with world renowned performer and music producer Pharrell Williams. Brimming with originality, down to the tiniest details, Pharrell and street fashion icon NIGO – who took over as UNIQLO T-shirt (UT) Creative Director from 2014 Spring, Summer–have worked together to bring it to life once again.
Pharrell Williams is a creative force, using music, fashion and design to express his distinctive style. Cited as Billboard’s Producer of the Decade in 2010 and with over 100 million copies of his productions sold, his prolific body of work extends to collaborating on a sculpture with artist Takashi Murakami. Now, with his latest venture “I am OTHER” – a multi-media creative collective and dedicated original content channel – Williams’ vision continues to push pop culture forward.
The “i am OTHER” collaboration comprises men’s and women’s sweats in a variety of colours and patterns, each with a message from Pharrell, including “Think Other” and “THE SAME IS LAME.”
The Collection is available in-store and online now, from £14.90