Ralph Lauren have crafted a series of cinematic videos and advertising imagery to support the debut of the Polo Women’s collection.
The campaign has been shot by acclaimed photographer Bruce Weber, who shot his first campaign for Ralph Lauren more than 30 years ago. Weber, one of the most acclaimed photographers in the world, has worked with Ralph Lauren to create many famous fashion moments. The new Polo looks are presented in a way to become future iconic images.
“From the very beginning Bruce understood what I was about and I understood what he was about,” Ralph Lauren said about Weber, whom he met in 1976. “We shared a love for rusticity and earthiness. We had the same sensibility about realness and family-ness, and a sensitivity about fashion that is in a way non-fashion. We started working together on ads that shared those feeling. And, as the years go by, I’m always constantly looking at those pictures. And, they are me.”
Three mini films will be released for the activity “Are We Going Downtown?”, “Letters to Lauren” and “Record Store” with others due to for release throughout the course of the autumn.
Weber said, “We tried to make something like a suit – a little bit of classic mixed with a lot of street smart and what’s relevant now to us in our lives. The great thing photographing for Polo and Ralph Lauren is that we can always put something personal into our pictures.”
Watch the first video below…