Smile & Joke was established in 2011 by three Paris-born brothers with one goal in mind: off-the-wall urbane T-shirts for men and women. They used retro Americana as much as up-to-the-minute cultural milestones to inspire this first line,and teamed up with young photographers to produce it. Smile & Joke only use 100% organic cotton from India (which cuts carbon-dioxide emissions by 90%), design them in Paris and print them in France.

The full collection is available on the official website smileandjoke.com.