NELLY.COM LAUNCHES IN THE UK

Those of you that follow both this site and my personal fashion blog will know that I am a lover of Scandi/Nordic fashion, so you can imagine my joy when I heard that Nelly.com, the no.1 online fashion store in the Nordic region is being launched in the UK! Offering over 800 external brands along with 20 of their own brands and 300 new products added everyday, it’s understandable that they get over 10 million visits every month!

Nelly.com offer a wide range of categories; Women’s, Men’s, Children’s, Shoes, Accessories, Maternity, Active Wear, Beach Wear, Underwear, and Beauty products. The most exclusive part of Nelly.com is Nelly High End where high end fashion brands such as Acne, Day, Dagmar, and Stylein are presented. Nelly TV features behind the scenes trend reports, fashion inspiration, and a webb series, interviews, and more. The site has rapidly developed since it’s conception in 2003, having grown over 4000% between 2007-2011 they are currently present in eight different countries – Germany, Sweden, Denmark, Norway, Finland, Netherlands, Austria, and now the UK with the EU site delivering to the rest of Europe. I’m pretty sure they won’t be stopping here, Nelly.com will be Worldwide before you know it!

WE LOVE THREE FLOOR FASHION!

Fashion brand Three Floor have relaunched their website for their SS12 collection. I fell in love with this brand as soon as I saw it, the cuts are so on point, the separates can be teamed with anything, and the looks are styled to perfection! I want to fill my wardrobe with Three Floor Fashion, so apt for the bi-polar British weather; you can layer it to perfection! Favourite pieces are the reverse dipped hem shirts, the skater dresses with cut-out detail, the drop waist colour block dress, chiffon colour block shirts and the light weight parkers! Take a look for yourself at threefloorfashion.com

ANNA DELLO RUSSO X H&M ACCESSORIES COLLECTION

Fashion icon and Fashion Director of Vogue Japan, Anna Dello Russo aka “The Guardian of Fashion” has designed an accessories collection for Swedish high st retailer H&M; which I am as excited as **** about! The collection is FULL of gaudy gold with hints of turquoise, and features snake bangles and necklets, box clutches, embellished sunglasses, shoes, and a trolley. AdR took inspiration from her home for this collection which you can see in the video below.

Anna says “I am excited by this collaboration; this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential, it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”.

After all that excitement, the collection won’t be available to our prying hands for another 5 months. See it, touch it, feel it, buy it from October 4th in stores and online.

GLASSES OF THE WEEK: MIU MIU “BROWN & ROUNDS”

It was love at first sight with these Miu Miu shades,  this model evokes the retro style of the Miu Miu Noir Sunglasses capsule collection and features antiqued metal frames embellished with glitter tones. They’re available in three frames Tortoise Sand-Dark Brown, Tortoise Medium and Black.

KANDEE FOR THE PINK RIBBON FOUNDATION

Amazing shoe designer Josh Wayman aka Mr Kandee has designed two pairs of shoes for UK based charity, Pink Ribbon Foundation. The Pink Fizz collection – the Pink Lemonade (shoe) and Limonade (boot) charity styles are inspired by the original and fabulous Lemonade and Limonade sold-out styles and follow months of popular demand for a pink crystallized shoe. Commited to giving back, Josh wants to use his name and status in the fashion world to make a positive difference to a great charity.

The Pink Lemonade heels retail at £210 and the Pink Limonade boots at £250 with 10% of all sales going to the Pink Ribbon Foundation. Both are available on KandeeShoes.com.