NEW CAMPAIGN: LOVE IS FREE!!!

Blogger favourite, model Charlotte Free is the face of Forever 21’s Spring/Summer 12 campaign, “Love is Free”. The campaign is the brand’s first global launch and is part of a series of trend setting, edgy campaigns for the brand. Shot by famed photographer, Kenneth Cappello, Forever 21 captures the fun, and whimsical spirit of Charlotte in a series of striking poses and fashion-forward looks; making us want to be her in every single shot!

“Forever cool” Charlotte, whose image and style can be seen in Forever 21 stores starting next month, is dressed in the brand’s neon statement pieces, floral pantsuits, Americana-inspired ensembles, and must-have metallic accessories, as featured in the campaign’s lookbook.  Neon tank tops and dresses inspired by the campaign are currently available in stores, with more coming online and in stores next month.

Forever 21 is scheduled to create large in-store installations around Charlotte Free across select global stores with a series of “Love is Free” campaign products for purchase debuting in May. We can’t wait!!!

Forever 21 Takeover

US fashion label Forever 21 is taking over the European market at warp speed, and have announced that they will be setting up shop in London.

After opening stores in both Birmingham and Dublin this year, Forever 21 will be opening a flagship store on London’s Oxford St. F21 are taking over the space currently occupied by HMV (the one at the good end opposite Bond St tube, near Selfridges) all 35,000 sqft of it.

The store is scheduled to open in August 2011, there are currently 470 F21 stores worldwide and have recently launched forever21.co.uk and forever21.eu