POLICE NEW AMBASSADOR CAMPAIGN


Last night we hopped over to new club DSTRKT on Rupert St to join leading Italian lifestyle brand Police in celebrating the launch of their new ambassador campaign. The new 2012 eyewear, watches and jewellery campaign features Welsh actor Luke Evans, their new Brand Ambassador. The new campaign, focuses on their iconic blue eyewear lenses.

Celebrity attendees included: Luke Evans, Aidan Turner, Oliver Jackson Cohen, Jay Camilleri, Rita Ora, Noelle Reno, Georgie Okel, BB, Milo Cordell (The Big Pink), Robbie Furze (The Big Pink), Mary Charteris (DJ) and Leah Weller. Electro-rock band The Big Pink wowed guests with an enchanting semi-acoustic live performance after listening to back to back DJ sets by Mia Moretti, Mary Charteris and Leah Weller. We drank Ciroc cocktails and viewed the new campaign images styled by Tom Stubbs and photographed by Jason Hetherington in the industrial East London studio, MC Motors, that reflects the metropolitan feel of the brand.

Leah Weller/Robbie Furze – The Big Pink

Luke Evans with CEO (De Rigo) Michele Aracri and (Police) Stefano Bozzo

Oliver Jackson Cohen/Mia Moretti