Blogger favourite, model Charlotte Free is the face of Forever 21’s Spring/Summer 12 campaign, “Love is Free”. The campaign is the brand’s first global launch and is part of a series of trend setting, edgy campaigns for the brand. Shot by famed photographer, Kenneth Cappello, Forever 21 captures the fun, and whimsical spirit of Charlotte in a series of striking poses and fashion-forward looks; making us want to be her in every single shot!
“Forever cool” Charlotte, whose image and style can be seen in Forever 21 stores starting next month, is dressed in the brand’s neon statement pieces, floral pantsuits, Americana-inspired ensembles, and must-have metallic accessories, as featured in the campaign’s lookbook. Neon tank tops and dresses inspired by the campaign are currently available in stores, with more coming online and in stores next month.
Forever 21 is scheduled to create large in-store installations around Charlotte Free across select global stores with a series of “Love is Free” campaign products for purchase debuting in May. We can’t wait!!!