UGG Australia’s latest campaign celebrates life’s biggest small moments, featuring model Langley Fox Hemingway, Jack Guinness and global blogger/model Hanneli Mustaparta.

The #THISISUGG global brand campaign is a new take on brand story-telling from the lifestyle brand, seeking to bring it’s philosophy ‘Feels like nothing else’ to life by capturing and celebrating our smallest but often most triumphant moments.

“In launching this campaign, we challenged ourselves to communicate the unique physical and emotional experience that occurs when you own UGG products,” said Connie Rishwain, President of UGG Australia. “We are showcasing the personal moments where UGG exists in our consumers’ lives.”

‘THIS IS UGG’ is a multi-media, cross-channel campaign, presented primarily in black-and-white, featuring real moments with real people captured in personal settings that celebrate the small moments that mean the most to them.