The new Dr. Martens campaign has dropped, leading you to ask yourself the question ‘What do you stand for?”. The ethos behind the campaign is celebrating the rebellious characters and tribes that have adopted and loved the brand!

The campaign features 19 characters – all of which are real people that were handpicked by Dr. Martens as they all represent different elements of the brands offering.

Dr. Martens have just launched a FaceBook app whereby brand fans can design their own boot using the images from their FB and Instagram accounts! Get to it!

Watch the campaign below.