As you know British singer Rita Ora has designed a collection for sportswear brand Adidas dubbed adidas Originals by Rita Ora, well the hotly anticipated launch was topped of with one hell of a party!  Friends, family and Rita-bots alike came together to help the global icon celebrate her partnership with adidas Originals at West London’s Mode. Marking the achievement of a childhood goal of collaborating with the brand with the three stripes, Rita and friends danced the night away to music provided by DJsMoxie, Many Norte and Lee Rous.

Guests including Daisy Lowe, Nick Grimshaw, Jessie Ware, Henry Holland, Professor Green, and Nicola Roberts came out to show their support for the unveiling of the superstar’s new fashion venture earlier in the evening at the brand new adidas Originals London Flagship Store.

Known as much for her fearless take on fashion, as for her head turning musical collaborations, Rita Ora brings her energy and original spirit to every piece in the collection.  FW14 launches five capsule collections dropping;  21st  August saw the ‘Black’ collection; 4^th September for ‘Pastel’ and ‘Color Block Pack’; and 1^st November for ‘Spray’ and ‘Roses’. The first collection, Black, is based on Rita’s London look – and each collection that follows take inspiration from very personal experiences and aspects of the global superstars life.

Rita says: “The collaboration came about through mutual love and appreciation. I have always been a fan of adidas Originals and respect what they stand for in their fearlessness and originality. I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life. I’m really proud of the collection and beyond excited for my fans to get their hands on it!”