Yesterday I went to Jaeger HQ on Regent St to view the new Jaeger Boutique collection and see what I could do with it.
I left home in the pouring rain on Tuesday to make my way down to Jaeger, I made it just after 4pm, after ploughing through the soaked sods at Oxford Circus. The lady in the lift asked if I was upset that me Balenciaga got wet, to which I replied “no, it’s been wet many a time before, it’ll dry”.
On arrival I was greeted by the wonderful Amy, who told me what would be happening. I had to pick various items of the Boutique collection to make up an outfit that would be chosen by Stuart Stockdale, Jaeger’s Design Director and the facebook fans (which is where you guys come in)
I decided to pull a range of looks and document them for Freak Deluxe, then choose which look I wanted to be entered.
Look 1: Lipstick Blouse,
Black Tapered Tuxedo Trousers,£99
Black Tailored Jacket,£125
Nude & Glitter Shoe Boots.
Look 2: Black & Gold Studded Dress,
Zip Detail Patent Bracelet,
Warwick Tote, £250
Black Suede Platform Boots with Grey & Gold Detail
Look 3: Leather Jacket, £299
Grey Zebra Print T-Shirt,
Animal Jacquard Shorts, £85
Zip Detail Patent Bracelet,
Large Nylon Quilted Tote, £175
Black Suede Platform Boots with Grey & Gold Detail
Look 4: Zebra Print Dress (worn as top), £175
Leather Shorts,
Zip Detail Patent Bracelet,
Black Suede Platform Boots with Grey & Gold Detail
Look 5: Double Breasted Trench, £225
Sequin Jumper,
Twill jean, £85
Nude & Black Patent and Lace Shoe
Look 6: Lips Jacquard Jumper, £125
Drapey Short, £85
Black Patent Zip Detailed Belt (worn as bracelet)
Look 7: Zip Collar Melton Jacket, £250
Lips Blouse,
Black Patent Zip Detailed Belt (worn as bracelet)
Leather Shorts,
Platform Boots,
iPad Case
After leaving Jaeger HQ we took a trip down to the new pop up boutique on Foubert’s Place (off Carnaby St)
The store is wonderfully decorated with Julie Verhoeven illustrations on wallpaper, wall features and the changing room curtains.
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