High street fave ALDO have released their SS12 campaign films this week, directed by the established Barnaby Roper who’s previous works have included Nike, Show Studio and Aldo’s innovative “A is for ALDO” fragrance launch.

The ‘Stay Cool’ campaign featuring international models Anais Pouliot (ACNE) and Mat Gordon (GUCCI) captures the summer ‘state of mind’ allowing you to play it cool or embrace the heat, utilising slow motion capture techniques and ironic styling. For the print campaign Terry Richardson returns to the helm for SS12 capturing the collection alongside iconic summer imagery, props and character.