BOBBI BRINGS BACK: LIP COLOURS
For years now fans of Bobbi Brown Cosmetics have been asking for certain lip colours that have been discontinued to be reintroduced to the existing collection. They spoke and Bobbi listened; perfect example of if you don’t ask, you don’t get!
In February, Bobbi Brown first launched Bobbi Brings Back: Lip Color in all six Bobbi Brown Cosmetics e-commerce enabled markets including the United States, United Kingdom, Korea, Japan, Germany and Australia. Generating an overwhelming number of votes from fans, the six Lip Colors will be available exclusively on the brand’s Facebook page throughout the month of October, and then will be sold on the Bobbi Brown Cosmetics e-commerce site Bobbi Brown UK until December 31st.
Bobbi Brown Cosmetics plans to reintroduce discontinued products in the future through the Bobbi Brings Back social media campaign. The brand launched the campaign with Lip Colors, as Bobbi launched her line with ten lipsticks 21 years ago.
Classic Lip Color shades Blush, Tulip, Wine, Clove, Tulle Brown and Scarlet will be available for purchase for a limited time only and exclusively for Bobbi Brown Cosmetics Facebook fans via an fCommerce tab.