NEW DISCOVERY: ANTICA FARMACISTA

Those of you that read Freak Deluxe regularly will know that I’m absolutely obsessed with fragrance, so you can imagine my delight when I came across Antica Farmacista in the Star Lounge at Mercedes Benz Fashion week in New York.

Antica Farmacista create signature scents for both the home and body,each fragrance is formulated with essential oils and natural ingredients; making them 100% natural!  Duo Shelly and Susannah know how to strike a chord within you when it comes to fragrance, all it took was one spray of Green Fig in the air and I was hooked! Think of the cliché cartoon pie on the window sil with the visible scent wafting over and hooking whoever it catches; that was me, I could not contain myself it literally made me do a little dance! The wonderful thing about this brand is that the scents seem so familiar, they literally take you somewhere on first whiff; its a different place for everyone.

They have something for everyone and it’s all perfectly mapped out, whether its a treat for you or a gift for a loved one they have it covered for The Romantic, The Classic, The Naturalist*, The Modernist, The Fashionista*, and The Man*. Green Fig, my new signature scent crosses over three of those categories. I of course loved more than one of the amazing scents, other favourites are No11; Peonia, Gardenia, & Rosa; and Orange Blossom, Lilac, & Jasmine.

It is now my mission to bring this brand to the UK and have them perfectly placed in iconic department store Liberty. Then I want them to have a scent smelling party/event where we all smell each scent and discuss where it takes us and what it reminds us of, and then we all choose our signature Antica Farmacista fragrance.

Antica Farmacista is currently available in the following places: Nordstrom; Neiman Marcus; Bergdorf Goodman; Isetan; Henri Bendel; Nicholson-Hardie; Lane Crawford. For more information go to anticafarmacista.com

AGENT PROVOCATEUR INTRODUCES NEW FRAGRANCES

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Last Thursday cult lingerie label Agent Provocateur unveiled their three new fragrances to be launched later this year.

The new range is a lighter, more modern twist on their existing perfumes.
Agent Provocateur ‘Eau Provocateur’, Agent Provocateur L’Agent ‘Eau Provocateur’ and Agent Provocateur Maitresse ‘Eau Provocateur’ still capture the essence of their respective Eau de Parfums while being more on the subtle, playful side and therefore perfect for daytime wear.

The ‘Eau Provocateur’ Collection will be available from 15th April 2012 in selected department stores and retails at £39 per 50ml bottle of Eau de Toilette.

WRITTEN BY: PHILIPP UEBERFELLNER

KRISTEN STEWART TO BE FACE OF NEW BALENCIAGA FRAGRANCE

The fashionably and socially awkward Kristen Stewart is set to be the face of the new Balenciaga fragrance for women. The actress follows Charlotte Gainsbourg who has represented Balenciaga Paris, the first fragrance, since 2010.  Creative Director of Balenciaga, Nicolas Ghesquière says ”Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.

“I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.” Kristen Stewart

Personally I don’t see it, I’m looking forward to seeing the campaign shots and I sincerely hope she surprises me. What do you think???

GUERLAIN TO RELEASE FIRST REFILLABLE MASCARA

The House of Guerlain is set to release a new refillable mascara Noir G de Guerlain. The first mascara to combine the luxury of a jewel case with an innovative new formula for defined eyes. The mascara also has a signature fragrance featuring notes of peach, green vegetables, rose, jasmine, benzoin and white musk. Noir G de Guerlain is priced at £35, with refills retailing at £19; the new mascara will exclusively be sold at Harrods from January 16th and rolls out nationwide from February 1.

NEW FRAGRANCE – L’EAU DE CHLOE

High fashion label Chloe have released a teaser trailer for a new version of their signature fragrance L’eau de Chloé. The new addition contains rose, citrus notes, and patchouli, which lends it a rare refreshing feeling. The bottle shadows the now familiar silhoutte, revealed through sheer, clear glass. The iconic ribbon, now with a soft green hue, echoes the spring freshness of the fragrance. French actress and model Camille Rowe-Pourcheresse is the face of L’eau de Chloé, who has already worked with the world’s top fashion photographers, and was recently seen in the movie “Our Day Will Come”, directed by Romain Gavras, and starring Vincent Cassel.

The advertising campaign filmed by Mario Sorrenti with visuals by Camilla Akrans is free-spirited and captures a delicate femininity. Shot in a country landscape, an escape to nature with a joyous spontaneity. Prices range from £36.50 for a 30ml EDT to £61 for 100ml; body lotion and shower gel are also available nationwide from 7th March 2012