OSCARS TREND: ALL WHITE ON THE NIGHT

We saw a slew of beautiful gowns glide down the red carpet at last nights Oscars, most of which were white (or close to). Milla Jovovitch kicked off the trend looking stunning in Elie Saab Couture. One of the best dressed for me, also rocking the white trend was Gwentyth Paltrow in Tom Ford, the cape was everything for me. Both her and Rooney made me miss Cate Blanchett and Tilda Swinton, but in a good way. Take a look at the white looks on the Oscar Red Carpet, what was your fave?

Milla Jovovitch in Elie Saab Couture

Shailene Woodley in Valentino Couture

Octavia Spencer in Tadashi Shoji

Rooney Mara in Givenchy Couture

Jennifer Lopez in Zuhair Murad

Cameron Diaz in Gucci

Gwenyth Paltrow in Tom Ford

Sheila E

Tell us your favourite…

A BARGAINISTA’S DREAM!

I got some info today that I have to share with you guys and dolls, when shopping online you can now HAGGLE! This is something I have been practicing for years, especially when buying my fabrics for new designs. Pretaportobello.com is the first and only online store to offer an instant Haggle function on their new website. This allows customers to bargain with the site just like in a real market!

The art of haggling is not to start too low or the seller will get rubbed up the wrong way and the price will stay high but make a decent offer and you could get yourself a great deal! The site also offers thorough guides to all the markets in London if you want to visit them for real, including useful tit bits of information from where to stay and eat to where the nearest cash points and toilets are !

Pretaportobello want to promote and support British Markets and hopefully with the help of advocates like Mary Portas can prevent them becoming a thing of the past.

Check it out at www.pretaportobello.com and get Haggling!

POLICE NEW AMBASSADOR CAMPAIGN


Last night we hopped over to new club DSTRKT on Rupert St to join leading Italian lifestyle brand Police in celebrating the launch of their new ambassador campaign. The new 2012 eyewear, watches and jewellery campaign features Welsh actor Luke Evans, their new Brand Ambassador. The new campaign, focuses on their iconic blue eyewear lenses.

Celebrity attendees included: Luke Evans, Aidan Turner, Oliver Jackson Cohen, Jay Camilleri, Rita Ora, Noelle Reno, Georgie Okel, BB, Milo Cordell (The Big Pink), Robbie Furze (The Big Pink), Mary Charteris (DJ) and Leah Weller. Electro-rock band The Big Pink wowed guests with an enchanting semi-acoustic live performance after listening to back to back DJ sets by Mia Moretti, Mary Charteris and Leah Weller. We drank Ciroc cocktails and viewed the new campaign images styled by Tom Stubbs and photographed by Jason Hetherington in the industrial East London studio, MC Motors, that reflects the metropolitan feel of the brand.

Leah Weller/Robbie Furze – The Big Pink

Luke Evans with CEO (De Rigo) Michele Aracri and (Police) Stefano Bozzo

Oliver Jackson Cohen/Mia Moretti

NEW AD CAMPAIGN: NAOMI CAMPBELL FOR PINKO SS12 + BTS VIDEO

Italian fashion label Pinko has chosen Freak Deluxe (and I’m guessing Pinko’s too) favourite Supermodel Naomi Campbell as the spokesmodel for the new SS12 advertising campaign. The black and white campaign shot by Daniele  Iango has rich metallic nuances, gold and silver, lusciously soft shadings and intense chiaroscuro effects, the campaign evokes timeless elegance.

MENSWEAR AW12: KENZO

Kenzo showed their latest menswear collection in an old railway station. The AW12 silhouette makes us think of the 1950s man from middle America mixed with the modern day guy, the cut and shape of the wool suits mixed with the colourful parkers, bomber jackets and accessories was a winner for us! The colour, print, and metallic petrol shoes are just the cherry on the cake.