SUPREMEBEING SS12

The new Supremebeing collection will drop in stores this February. The SS12 collection consists of the brands most directional, fresh and design led product to date. A reflection of the brand’s underlying sensibilities blended with this season’s themes of Faded Future and The Wash. The use of Bespoke fabrics and a vibrant ‘washed out’  colour palette, gives each garment a soft vintage feel. A wholesome collection of distinct product to create an authentic English summer line, stamped with the recognisable Supremebeing style.

CITY GIRL CHIC FROM PRIMARK SS12

High St retail monster Primark has some really great pieces for this coming season, I’m in love with how many button up shirts they have – I want them all!!! This collection is perfect for the city girl on the go, the sleeveless dress with the pleated back and dipped hem is a definite staple piece for anyone’s wardrobe. I just hope that they have some of these pieces on the shop floor when I’m ready to shop!

What are your thoughts and favourite pieces?

NEW AD CAMPAIGN + LOOKBOOK – VERSACE FOR H&M SS12

Later this month sees round two of Versace for H&M! Following November’s sell-out collection, the iconic Italian fashion house will once again be offering affordable womenswear and menswear via the highstreet chain. Abbey Lee Kershaw and River Viiperi are once again the faces of the collaboration which will be available online at hm.com from January 19th.

I don’t know about you but my hero products are the “mens” white shirt with the blue print detail, closely followed by the blue pants and I also really want the lace hemmed chemise and dressing gown (one product, can’t have one without the other).

NEW AD CAMPAIGN – MULBERRY SS12

Mulberry takes to the Great British Seaside for Spring Summer 2012. Inspired by creative director Emma Hill’s memories of the English seasides of her childhood they took the shoot down to Brighton beach with oversize sticks of rock, ice cream cones, and chip papers. The campaign features models Frida Gustavsson and Lindsey Wixson and was shot by celebrated British photographer Tim Walker on Brighton’s pebbled beach with the pier as the backdrop. Set designer Andy Hillman definitely captured the essence of the Great British Summer!

NEW AD CAMPAIGN – VERSACE SS12

The Versace SS12 ad campaign pics are in! It’s going to be a blue summer (with any luck), makes me want to hop on a plane to anywhere hot and sunny right now! Hmm Dubai, Morocco, Miami…shot in the Sonoran desert of Borrego Springs, California by go to photographers Mert Alas and Marcus Piggott featuring Gisele Bündchen and Ryan Barrett looking blue flame hot hovering over a swimming pool with dry grass and cacti behind them.

Donatella has taken it back to Versace’s hay day with studded bustiers and heavy prints, Giovanni Bianco handled creative direction, while Joe McKenna and David Bradshaw worked on styling for the shoot. I’m really not digging the full suit in what looks like scorching heat, but I’m living for the platforms and studs on EVERYTHING!!! The ad is due to go in March fashion titles worldwide.