FASHION – Page 63 – Freak Deluxe

COLOUR IS KEY – NEON

‘Colour is key’ says luxury footwear brand Neon. “It’s all about bright, in your face colours at the moment” states head designer, Sarah Jayne-Newey, at Born in Britain luxury footwear brand NEON. Throughout the recent shows in London, Paris and Milan pops of colour were seen, with a particular focus on yellows, blues and metallics. With this in mind the team at NEON have created a range of bold trainers, designed to complement any outfit and add a high fashion flash of colour – and we’re in love!!!

The shows saw dazzling blue, yellow freesia and purple orchid hues dominate, and NEON footwear remains one step ahead with A/W 2014 collection showcasing Pool Blue, Candied Peel Yellow and Lipstick Purple designs in beautiful deerskin and fine grain leather skins. With a fresh, young, approach NEON footwear not only screams fashion but feels luxurious as well.

Head designer and Managing Director at NEON, Sarah-Jayne Newey comments:

“From the start we always wanted NEON to be a high fashion footwear brand, dominated by bold colours and metallics as well as more neutral shades. The shows earlier this year really demonstrated that bright colours are making a huge comeback throughout 2014 and 2015. The deep blues and bold yellows are key trends for this year and we’re delighted that our Pool Blue and Candied Peel trainers will add a touch of this high fashion trend to any outfit.

“At NEON we pride ourselves on not only staying on-trend but creating the trends. Our trainers are beautifully crafted, luxurious, born in Britain and high fashion – a fabulous combination. The UK fashion industry is respected across the world and we are extremely proud to be part of this.”

NEON focuses on British craftsmanship and luxury of the highest standard with every element of its stylish trainers being produced and manufactured in the UK. The trainers are designed with style-conscious women in mind; the entire shoe, including the wedge is a single block colour using the same sumptuous leathers and hides throughout.

MAJOR!!!

Stay tuned for more info on stockists and prices; until then follow them on Facebook, Twitter, and Instagram!

LINDA FARROW SPRING 2014 AT PRETAVOIR

We’ve long been fans of Linda Farrow, she leads the pack with her fashion forward eyewear. With her distinctive eyewear and a host of killer collaborations under her belt including Jeremy Scott, Erdem and The Row, the brand has their finger their finger on the pulse on fashion forward eyewear and our friends over at Pretavoir are proud to be an official stocking from Spring 2014.

Launching in the 1970s, her pioneering use of shape helped move eyewear into high-fashion territory. Known for hyper-luxe materials, superlative finish and fashion-forward shapes Linda Farrow eyewear has been seen on faces from Lady Gaga to Beyonce.

Pretavoir company director Sean McCauley says “We cannot wait for the arrival of Linda Farrow to Pretavoir, she has worked with the cutting edge designers in fashion, bringing high end and distinctive designs to the eyewear world”

Drawing inspiration from plays on proportion, cosmetic pastels and the eternally-stylish (and sunglassed) Seventies, Linda Farrow’s spring/summer 2014 collection is a diverse and adventurous exploration of fashion eyewear.

Available from April 2014, Pretavoir will stock Linda Farrow original line and collaborations with The Row, Matthew Williamson, The Row, Erdem and Dries Van Noten.

ASOS AFRICA SS14

Inspired by traditional African occasion wear, the ASOS Africa SS14 collection boasts authentic African lace partnered with sheer black organza overlays. Sourced and produced in Nigeria, these unique laces are mixed with digital monochrome prints on trousers and tunics, perfect for layering. Shades of spearmint and pastel pinks work with pretty scallop edges to soften sporty chevron jersey binding and baseball top styles.

ASOS Africa aims to help growth and empowerment in Africa, encouraging artisans and community groups as well as larger producers across the continent. ASOS will donate £2 from the sale of every SS14 ASOS Africa item to contribute to food and welfare facilities for SOKO workers.

ASOS Africa SS14 will launch this week!

F&F SPRING SUMMER 2014 CAMPAIGN

With vibrant colour and touches of luxury, F&F introduces Spring Summer 2014 from the heartbeat of Rio. The Womenswear collection is F&F’s most on-trend, directional campaign yet, inviting the creativity and energy of favela culture into its every detail.

The campaign, shot in authentic Rio, took place in the favelas, now globally renowned as a culturally inspirational and creative hotspot, providing the inspirations for many patterns and details on the swim and beachwear styles.

In a rainbow of colours seen in the street art of Santa Marta, the eclectic womenswear collection celebrates the originality and hedonism of an everyday life in style. Artful embroidery in colourful yarns and dramatic patterns cover super luxe swimwear, printed jumpsuits, shorts and maxi dresses. Bleached and embossed denim, Aztec motifs and blanket stripes rule here.

Available exclusively at F-F.com and selected Tesco Stores. Prices start from £3

ADIDAS ORIGINALS X TOPSHOP COLLAB

Adidas Originals X Topshop collaboration for SS14 is out this week (March 20th). With sport inspired fashion currently at the top of its game, the 20-piece collection, called Topshop X adidas Originals, sees the retailer giving the sports brand’s designs a fashionable twist.

Topshop tears through the adidas Originals archives in this exclusive summer collaboration, bringing sportswear to fashion streetstyle. Reimagining heritage classics for the concrete catwalk, a unique take on the SS14 trends promises to pioneer a range that will cement icons while pushing the limits of city styling.

Styles in the collection include tailored, slim fitting three-stripe tracksuit bottoms along with cotton vests with scoop arm holes and sweatshirts adorned with a print inspired by London landmarks, created by Topshop’s designers. Footwear also gets a make-over with adidas Originals’ Superstar, Tech Super and Attitude silhouettes reworked in brand new leather and print combinations.

Kate Phelan, Topshop’s creative director, says the collection aims to bring some “femininity” to adidas Originals sports designs, and notes that the collection is designed to be worn as a fashion range.

This SS14 adidas Originals proves its place at the forefront of exciting and innovative collaborations, partnering with this highstreet powerhouse. The collection launches globally on March 20th and will be stocked in select U.K. Topshop stores.