I am loving Givenchy’s new ad campaign for the SS12 collection! Being spring/summer Riccardo Tisci took it to the beach but kept it cool adding a slightly Gothic edge. The ad featuring Gisele Bündchen, muse Mariacarla Boscono, Chris Moore and Simone Nobili, was given an eerie feel with darkening skies and “all black everything”.
The campaign shot by Mert Alas and Marcus Piggott, has the models posing in front of a black pick up truck with black surf boards and a black dog, dressed head to toe in black. The designer described the atmosphere as “the expression of a love story between a surfer and a mermaid.” The campaign will break in February issues of Vogue, W and other magazines.