BLK DNM’s 11th wild poster campaign features one of our fave models of the moment, Jamie Bochert in Jeans 26; the poster launched across downtown New York yesterday.
Beginning in 2011, the BLK DNM wild poster campaign remains their only form of traditional advertising. It continues to embody the idea of strong, independent women going in their own direction. The previous guerrilla denim campaigns — all photographed by Johan — feature Anja Rubik, Gisele Bündchen, Caroline de Maigret, Arizona Muse, Karen Elson, Kenza Fourati, Frankie Rayder, Erin O’Connor, Tanga Moreau and Stella Schnabel.
The 11th poster campaign encourages women to take the lead, a very important message for Johan Lindeberg, his muse (and ourselves of course).
Creative Director Johan says “With this wild poster, I want to encourage women to take the lead.. And by using great values, to inspire and guide us to a new era with less turmoil and conflict.. Macho men had far too many chances.. It’s time to let go..”
Jeans 26 are available to be purchased at Net A Porter.