Raquel Zimmermann look absolutely delish in the new Juicy Couture ad campaign “Couture Is Here”. This is the first time I’ve ever wanted anything from the Juicy Couture range! The glasses, the jewellery, the t-shirts, the back pack; she makes everything look haute!
Pairing their signature track suits with tailored essentials, they have created a “bolder is better” aesthetic. Shot in New York City, by Inez Van Lamsweerde and Vinoodh Matadin and featuring Brazilian model Raquel Zimmermann, the imagery has a playful edge that is both flirty and sophisticated, capturing the moment when “that” impossibly cool girl returns home from a fantastic night out—sparkling with mischievousness.
“We really wanted to stand behind the couture in Juicy Couture with this campaign so we played more to our fun, glamorous, unapologetic side. We also wanted to showcase the true evolution of the brand’s most iconic item, the tracksuit, styled with modern, ready-to-wear pieces,” says LeAnn Nealz, President and Chief Creative Officer of Juicy Couture. “It’s a fresh, bold look for us—definitely an exciting time.”