Those looking forward to New York Fashion Week this September should prepare themselves because the annual event has received quite a makeover for 2015. This year, the gathering of all things glam is a whole new beast complete with fresh sponsors, venues and designers. This year’s event takes place Sept. 10 to 17, meaning that’s just about a month to learn what’s going on and get ready for the big day. Here are a few of the big changes reportedly in store for the wondrous week of style.
See more after the jump!
New Logo, New Look
The Council of Fashion Designers of America (CFDA) debuted a new blue and orange logo for Fashion Week earlier this summer. WME-IMG, the owner and organiser of the official venues, has introduced its own bold, new black and white logo to better help fashionistas differentiate between the official and off-schedule performances. While some worry that having multiple logos may get confusing, just remember the colour combinations and you’ll be fine. Black and white is for the shows taking place at WME-IMG’s official venues and the blue and orange is for everything else that’s a part of fashion week. Simple, right?
It’s Lexus Fashion Week Now, Not Mercedes
It’s now official, Lexus will be the automotive sponsor for New York Fashion Week. This marks the first time the event will not be sponsored by Mercedes-Benz since 2009. Fortune says that the sponsorship is a big deal for Toyota’s luxury line as it seeks to make its name synonymous with the world of high fashion and elite style. Joining Lexus is one of the biggest names in tech, Intel, as it too is trying to increase its presence on the runway. Mercedes-Benz has gone on record that the change in sponsorship does not reflect a shift in the company’s support of the fashion industry. They plan to provide plenty of support for fashion in the future.
New Designers as Part of the Official Showcase
One of the most exciting things about this year’s event is the inclusion of several designers that have never been part of the official showcase before. The New York Times reports that for the first time several modern designers are joining as part of the official schedule including Jeremy Scott, Derek Lam, Prabal Gurung and Public School. It’ll be nice to see some of these names finally get the recognition they deserve on the big stage. There’s also word that long-established brands like Ralph Lauren and Tommy Hilfiger will make their returns to Fashion Week, but their official shows will take place at separate venues.
The host of new designers already has fashion fans frothing at the mouth for the new designs to hit Fifth Avenue. We were already planning to pack light in order to make room for extra clothes. However, we were recently reminded by British Airways that there’s a 23kg baggage allowance. For those of you not metrically inclined, that’s right around 50 pounds, which leaves a lot of room for shoes and dresses. Those new Jeremy Scott’s aren’t about to buy themselves.
New Venues
Kiss the much-maligned Lincoln Center goodbye as the main shows for this year’s fashion festival are being held in new venues with more space and renewed energy. This year, the official shows takes place at Skylight at Moynihan Station on 33rd Street and the Skylight Clarkson Square located in TriBeCa. The event had been held at the Lincoln Center for the past five years and, before that, Bryant Park.
That should catch up you to speed with what’s on at this year’s Fashion Week. 2015 is shaping up to be an exciting season with all the new developments so keep your eyes peeled for more info in the coming weeks.