This year the Levi’s brand celebrates 140 years of a cultural icon. The Levi’s 501® button fly jean was born on 20th May 1873, the original and first ever blue jean; designed with un-compromised authenticity and tailored to perfection, the 501® jean has subtly evolved through the years – improving with age to provide every generation with the jean they need. Now in 2013 the 501® jean is available in the same great fit in new colours including mineral red, chalk blue, ivy green, true chino, and white; in a lighter weight shrink-to-fit twill fabric which offers a softer feel. All done in the spirit of the original, with the same care, the same craftsmanship, and the same attention to every detail. It’s the same Levi’s® 501® as always, like never before.

Get in on the #501 action by showing your interpretation.

Throughout the month of May, the Levi’s® brand is embarking on a campaign called “501® Interpretation” to celebrate the range of expressions of unique personal style from around the world. Putting the Levi’s® 501® in the hands of the fans—young and old, famous and not so famous—asking for your interpretation of the original. A digital photo gallery of your images from high fashion to street style and everything in between will live at

Levi’s® fans can join the movement by tagging photos of themselves in their 501® jeans with #501 on Twitter and Instagram or by uploading directly at

From this amazing collection, photos will be hand selected and the images that best represent the energy and events of these times will live in a limited-edition “Book of 501®” as a legacy for the future. What’s your interpretation? #501

We’re in, are you?

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