We’ve long been fans of Linda Farrow, she leads the pack with her fashion forward eyewear. With her distinctive eyewear and a host of killer collaborations under her belt including Jeremy Scott, Erdem and The Row, the brand has their finger their finger on the pulse on fashion forward eyewear and our friends over at Pretavoir are proud to be an official stocking from Spring 2014.

Launching in the 1970s, her pioneering use of shape helped move eyewear into high-fashion territory. Known for hyper-luxe materials, superlative finish and fashion-forward shapes Linda Farrow eyewear has been seen on faces from  Lady Gaga to Beyonce.

Pretavoir company director Sean McCauley says “We cannot wait for the arrival of Linda Farrow to Pretavoir, she has worked with the cutting edge designers in fashion,  bringing high end and distinctive designs to the eyewear world”

Drawing inspiration from plays on proportion, cosmetic pastels and the eternally-stylish (and sunglassed) Seventies, Linda Farrow’s spring/summer 2014 collection is a diverse and adventurous exploration of fashion eyewear.

Available from April 2014, Pretavoir will stock Linda Farrow original line and collaborations with The Row, Matthew Williamson, The Row, Erdem and Dries Van Noten.