This Spring 2014, Nike celebrates the power of its innovation with the release of three new versions of the Air Max 90— the Nike Air Max Lunar 90, Air Max 90 Jacquard and Air Max 90 Ice.
One of the more popular silhouettes in the Air Max family, the Air Max 90ʼs iconic midsole and upper components are the perfect canvas to lionize Nikeʼs pinnacle technologies: Lunarlon foam, no-sew construction, jacquard weaving and Phylon.
AIR MAX LUNAR90
The Air Max Lunar90 combines two of Nikeʼs most popular cushioning systems, Lunarlon and Max Air, to offer lightweight comfort and responsive energy return. The upper receives a no-sew treatment increasing both the shoes flexibility and breathability. As a final touch, a compression-molded collar gives a nod to supreme comfort. The Air Max Lunar90 is Air Max felt like never before.
AIR MAX 90 JACQUARD
A traditional and age-old method of craft veneerʼs this version of the Air Max 90. Originating in the 1800s, the jacquard weaving process weaves four colored yarns through a black base allowing Nike designers to control which colors are expressed on the surface. The jacquard process is very detailed and capable of weaving patterns on top of patterns, allowing for the traditional panels and overlays of the Air Max 90 to be replaced by a single piece of fabric. The one-piece upper is lighter and more flexible than the original and pairs perfectly with a natural motion outsole for a visible emphasis on movement. The Air Max 90 Jacquard is Air Max crafted like never before.
AIR MAX 90 ICE
Harking back to the original mantra of Air Max, the Air Max 90 Ice pushes “making the invisible visible” to the maximum. Taking inspiration from the Ice edition of the Nike+ Fuelband, this version of the Air Max 90 utilizes a translucent outsole to show off the most unsung of cushioning heroes; Phylon. Translucence also appears on the upper in the form of see-through Hyperfuse construction, which allows the computer generated geometric graphic to appear without distraction. The Air Max 90 Ice is Air Max seen like never before.
The Nike Air Max Lunar90 and Jacquard are available now on www.nike.com. The Nike Air Max 90 Ice will be available later this month.
