LOVE IS FREE PART DEUX!

You’ll remember the post on Charlotte Free for Forever 21 here, well the second launch of the Spring/Summer collection, Love is Free, is dropping in-stores and online this Saturday 26th May. The collection, modelled by Charlotte Free, includes neon statement pieces, floral pantsuits, Americana-inspired ensembles, and must-have metallic accessories.

The first 150 visitors to Forever 21’s UK flagship store at 360 Oxford Street will  get a major treat: an exclusive Love Is Free totebag and first dibs on the collection!

NEW CAMPAIGN: LOVE IS FREE!!!

Blogger favourite, model Charlotte Free is the face of Forever 21’s Spring/Summer 12 campaign, “Love is Free”. The campaign is the brand’s first global launch and is part of a series of trend setting, edgy campaigns for the brand. Shot by famed photographer, Kenneth Cappello, Forever 21 captures the fun, and whimsical spirit of Charlotte in a series of striking poses and fashion-forward looks; making us want to be her in every single shot!

“Forever cool” Charlotte, whose image and style can be seen in Forever 21 stores starting next month, is dressed in the brand’s neon statement pieces, floral pantsuits, Americana-inspired ensembles, and must-have metallic accessories, as featured in the campaign’s lookbook.  Neon tank tops and dresses inspired by the campaign are currently available in stores, with more coming online and in stores next month.

Forever 21 is scheduled to create large in-store installations around Charlotte Free across select global stores with a series of “Love is Free” campaign products for purchase debuting in May. We can’t wait!!!

NEW AD CAMPAIGN – MULBERRY SS12

Mulberry takes to the Great British Seaside for Spring Summer 2012. Inspired by creative director Emma Hill’s memories of the English seasides of her childhood they took the shoot down to Brighton beach with oversize sticks of rock, ice cream cones, and chip papers. The campaign features models Frida Gustavsson and Lindsey Wixson and was shot by celebrated British photographer Tim Walker on Brighton’s pebbled beach with the pier as the backdrop. Set designer Andy Hillman definitely captured the essence of the Great British Summer!

NEW AD CAMPAIGN – VERSACE SS12

The Versace SS12 ad campaign pics are in! It’s going to be a blue summer (with any luck), makes me want to hop on a plane to anywhere hot and sunny right now! Hmm Dubai, Morocco, Miami…shot in the Sonoran desert of Borrego Springs, California by go to photographers Mert Alas and Marcus Piggott featuring Gisele Bündchen and Ryan Barrett looking blue flame hot hovering over a swimming pool with dry grass and cacti behind them.

Donatella has taken it back to Versace’s hay day with studded bustiers and heavy prints, Giovanni Bianco handled creative direction, while Joe McKenna and David Bradshaw worked on styling for the shoot. I’m really not digging the full suit in what looks like scorching heat, but I’m living for the platforms and studs on EVERYTHING!!! The ad is due to go in March fashion titles worldwide.

GIVENCHY SS12 AD CAMPAIGN

I am loving Givenchy’s new ad campaign for the SS12 collection! Being spring/summer Riccardo Tisci took it to the beach but kept it cool adding a slightly Gothic edge. The ad featuring Gisele Bündchen, muse Mariacarla Boscono, Chris Moore and Simone Nobili, was given an eerie feel with darkening skies and “all black everything”.

The campaign shot by Mert Alas and Marcus Piggott, has the models posing in front of a black pick up truck with black surf boards and a black dog, dressed head to toe in black. The designer described the atmosphere as “the expression of a love story between a surfer and a mermaid.” The campaign will break in February issues of Vogue, W and other magazines.