Denim – Freak Deluxe

DENIM & SUPPLY RALPH LAUREN X AVICII SPRING 14

This Spring marks Denim & Supply Ralph Lauren‘s third video collaboration with two-time Grammy-nominated DJ/producer, and brand spokesperson, AVICII.

Inspired by the eclectic nature of Denim & Supply Ralph Lauren and AVICII’s envelope-pushing new sound — a blend of electronic dance music, bluegrass, alt rock and more — the new video sets the latest hit “Addicted to You” off of AVICII’s album, TRUE, against the brand’s hometown of New York City.

Shot by Mark Seliger, the spring ’14 video takes the Denim & Supply cast on a journey from the Lower East Side to AVICII’s sold-out show at the Roseland Ballroom, set against Audra Mae’s major vocals and AVICII’s driving beat. Of the sound featured in the video, AVICII says, “It’s about making something that really excites me. I want to expand my own musical knowledge and try to make something that feels fresh and true.”

From next week the video becomes an ‘shop-able’ experience allowing you to buy the collection (images below) straight from the clip!

Keep up to date with the brand and follow them on their Facebook and Instagram accounts.

DONNA IDA SAMPLE SALE

The Donna Ida sample sale is back on Friday the 28th February 11am-5pm, featuring designer brands such as J Brand, IDA, Current/Elliot and more with up to 90% off!!!

It’s all going down at the Donna Ida Head Office, Phoenix Brewery, Freston Rd Entrance, London W10 6SP.

You can follow the madness on the day via their twitter @DonnaIdaDenim.

DISCOVER DENIM AT NEW LOOK

This week we were invited to New Look’s HQ to #discoverdenim, and discover denim we did! We walked into a room full of denim pieces, with denim coloured popcorn, candy floss, drinks, and salt (for the fish & chips). The new collections hosts a selection of jeans in 10 different cuts [Super Skinny/Skinny/Jegging/High Waist/High Rise/Boyfriend/Bootcut/Mom/Straight/Relaxed Slim], in several different washes; denim jackets; the softest denim camisole (personal fave); denim shorts; shirts, track pants (another fave); jumpsuits (ditto); a denim tee dress (also loved); and denim nails by Claire K!

New Look have also developed a premium denim range called Platinum, which as luxe as it sounds will still be cheaper than most high street jeans! The special pieces aren’t dropping til May; can’t wait!!!

THE NEW LEVI’S 501® IN COLOUR.

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