Luxury lingerie brand Myla always offer a stunning ad campaign to complement their delicious lingerie and sleepwear; their SS12 campaign is no exception! This season they have added directional fashion shapes and exciting new colourways for the classic styles. Personal favourites are the Nicola cheeky short, the Isabella collection, and the Laverne.
To see these collections and more go to www.myla.com
This weekend, Triumph opens the doors to its brand new London store located within retail mecca Westfield, Stratford. Bringing the craftsmanship of their insightful tailoresses and expertise gained from shaping women for over 125 years to life through an innovative ‘INSIDE: OUT Catwalk Show’
Open to the public with press and VIP previews. Distinctive, sculptural designs will meet desirous Triumph lingerie to offer a unique insight into everyday styling. The conceptual catwalk will not only showcase this season’s direction for transparent fashion and sheer styling but also offer a unique opportunity to view the artistry and innovation behind Triumph’s finest lingerie collections, while educating consumers on creating their end look.
As the ‘Master Tailoress’, Celebrity host Brix Smith Start combines her styling prowess with the ingenuity of Triumph’s craftsmanship to show you how to best work your wardrobe. Each design in the INSIDE: OUT catwalk show details just how the right underwear can create the right look, encapsulating Triumph’s ethos that your lingerie choice is the ‘Foundation to Fashion’.
The inspirational ‘INSIDE: OUT Catwalk Show’ will take place at 12.30pm 2.00pm, 4.00pm, 6.00pm and 8.00pm throughout the day on Thursday 21st June, Friday 22nd June and Saturday 23rd June.
To view the INSIDE: OUT show and find out more about the Stratford store launch please visit www.triumph.com.
Win a treat from luxury lingerie brand MYLA, lingerie to capture your mood and celebrate the different sides of your personality. From the boardroom to the bedroom, Myla encapsulates the many facets of femininity. Glamour, seduction and refined elegance are at the heart of all we create – all underpinned by fabulous craftsmanship.
The Isabella Mini is made from silk satin and beautifully contrasted with Myla’s exclusive leavers lace, completed with a delicate taffeta ribbon bow.
The Nicola Cheeky Short is made with sheer oyster stretch lace for comfort and style, the cheeky short is finished with pretty scalloped edging and three petite bows down the centre back. The ideal piece for a seamless silhouette.
To win this MYLA lingerie all you have to do is:
FOLLOW us on TWITTER
LIKE us on FACEBOOK
FOLLOW MYLA ON TWITTER
Send your name and address to email@example.com with the heading MYLA.
The new Agent Provocateur campaign drops tomorrow. The Soiree 2011 – 2012 collection is launched with a short film ‘Les Fleurs du Mal’ – a unique take on the horror genre with a signature Agent Provocateur sensibility and eroticism.
The limited edition collection will be available online from tomorrow, the collection has previously only retailed in global destination boutiques such as Harrods, London and Madison Avenue, NYC.
The two-minute film is directed by Epoch Films’ Justin Anderson. Agent Provocateur’s Creative Director, Sarah Shotton, says “I was introduced to Justin’s work by Epoch films. I loved his simplistic but stylish style and also the humour in his work. One of the gowns in the collection reminded Justin of the type of gown that was worn by ‘victims’ in classic ‘50s hammer horror films. Hammer horror suits Agent Provocateur perfectly as in the past, horror was the only way of showing sex in film, hence Dracula biting his reluctant ladies’ necks! I am a big fan of horror and of using it as a tactic to jump onto my own ‘victims’ laps when scared, so I was very excited about making our very own little horror film!”
Justin says “Putting Agent Provocateur and horror together seemed the natural direction for the collection, but we needed a music track that would add a layer of humour. Sarah came up with the idea of using a Death Metal track which would be perfect for the brief, and I promised her I would make a film that would be like listening to Slayer whilst reading Italian Vogue. The track was recorded by the Parisian-based band – Omaha Bitch.”
‘Les Fleurs du Mal’ and the Soiree collection are live on www.agentprovocateur.com from 31st October 2011.