CURRENTLY OBSESSED: MULBERRY’S NEW ADDITION!

Mulberry’s new addition the Del Rey was of course inspired by the nostalgic glamour of American singer Lana Del Rey, the croc effect leather tote combines contemporary glamour with a fabulously retro appeal. This Ink Blue Sparkle Croc Print version has an exclusive and intricate Postman’s Lock, reworked into a carefully crafted turtle. The Del Rey was featured heavily in Mulberry’s AW12 catwalk show and is a must have for next season.

Del Rey, £1400, available from Netaporter.com now and Mulberry from the 3rd September.

MULBERRY’S EXCLUSIVE COLLECTION FOR DOVER STREET MARKET

Mulberry has designed an exclusive boutique collection of the ‘Masie’ bag for iconic concept store Dover Street Market and is launching in the new store in the Ginza district of Tokyo, Japan this Friday 20 July. DSM Ginza is the first international version of the iconic London-based cult fashion emporium; to coincide with the launch in Ginza, Mulberry has also moved into the original London Dover Street Market, the only other location that customers will be able to purchase the exclusive Maisie collection.

The new bag family features a signature trompe l’oeil front panel created using heat-moulded technology to give a ‘shadow’ impression of heritage Mulberry hardware details. The Pouch (£395 / ¥59,850), East West (£995 / ¥147,000) and North South (£995 / ¥147,000) totes are all available in Flame, Black, and Oak. The Tokyo store will also have an exclusive in-store launch of the Maisie Clipper (£995 / ¥152,250) and Oversized Maisie Clipper (£1,200 / ¥168,000), which are not available anywhere else until September.

Ginza store: Dover Street Market, 107-0062 Tokyo Chuo-ku Ginza 6-9-5, Ginza Komatsu West Building. (Tel: +81 3 6228 5080)

London store: Dover Street Market, 17-18 Dover Street, London W1S 4LT.  (Tel: +4420 7518 0680)

MULBERRY SHOW DOWN AT COACHELLA

One of my must do’s is to attend the Coachella festival, no-one makes me want to do this more than Mulberry! The British fashion house threw their annual Coachella pool party on Saturday filled with various fashionistas OTM, as well as inflatables from their AW12 show, inspiration of mysterious creatures and the children’s story Where The Wild Things Are and the foil gold Mulberry bags. The night before they hosted a Firepit party, held in the garden of the private Gene Autry House at the Parker Hotel in Palm Springs. Guests were picked up from the festival in a monster-themed coach and whisked away to the house where blankets and cushions waited for them.

Mini sliders, beer and ‘spiked’ homemade lemonade were served, as guests including Emma Hill, Kate Bosworth, Lily Collins and Azealia Banks enjoyed the DJ talents of British band The Vaccines, before Kasabian performed a midnight acoustic set, including a cover of a track from Bugsy Malone.

Emma Hill then welcomed guests back the next day to nurse their hangovers at the barbeque and pool party! LOVE! The sunbeds featured Mulberry monster fur print towels and monster cushions, with giant monster lilos floating in the pool.

Guests including Emma Hill, Kate Bosworth, Emma Watson, Lily Collins and Arizona Muse were treated to chicken, shrimp and vegetable kebabs and Mr Parker’s Salads followed by lemonade popsicles, and enjoyed the DJ talents of British band Metronomy. Wild Belle, a new brother and sister music duo from Chicago, performed a live set under the pavilion.

I have to reach Coachella next year! It’s a must!!!

NEW AD CAMPAIGN – MULBERRY SS12

Mulberry takes to the Great British Seaside for Spring Summer 2012. Inspired by creative director Emma Hill’s memories of the English seasides of her childhood they took the shoot down to Brighton beach with oversize sticks of rock, ice cream cones, and chip papers. The campaign features models Frida Gustavsson and Lindsey Wixson and was shot by celebrated British photographer Tim Walker on Brighton’s pebbled beach with the pier as the backdrop. Set designer Andy Hillman definitely captured the essence of the Great British Summer!

MULBERRY WELCOMES HARRIET FOR SS12

Mulberry are introducing what is to be the new fashion darling for SS12. The Mulberry Harriet is destined to be the “it” bag of the season, the pared-down uptown look makes it perfectly suited to this season’s focus of elegant hardware, tactile shapes and multi-wear style options. My favourite has to be the leopard print haircalf satchel with pink gold hardware.



The briefcase-inspired clasp closure debuted on the much-loved Neely for A/W10, and Harriet’s softly structured shape and glossy finish are both tributes to Neely’s design signature. I do like the idea of a small bag but it just does not work in my life so the Harriet clutch is out of the question but I do like the chain detail.

The Harriet Clutch would be a perfect day to night crossover bag, a roomy, oversized style that folds over and secures with the family’s signature clasp.

Fans of the Harriet collection include Blake Lively, Elizabeth Olsen, Harley Viera Newton, Hayley Atwell, Kate Bosworth, Olivia Palermo and Kelis.

Mulberry are also introducing new shades for SS12 – Summer Khaki, Pebbled Beige, Nightshade Blue and a Candy Pink and Marshmallow White contrast mix, all references to the seaside colour palette threading through the Spring Summer 2012 collection.

You can shop the Harriet collection online from 1 January 2012 at www.mulberry.com