MULBERRY IN NEW YORK

I have to say I’m sad to be missing Mulberry’s NYC extravaganza! Not only are they making a big impact for Vogue Fashion’s (more…)

MULBERRY SS11 – THE CAMPAIGN

Mulberry’s first seasonal film took six of their Spring Summer 2011 campaign images, shot by renowned photographer Tim Walker, and used visual effects; animation, rotoscoping and repainting, to make the pictures come alive.

The film was directed by Park Village director Luke Losey, and worked on collaboratively by House and Holme, Park Village and visual effects company Framestore.

Framestore (who have previously worked on high-end commercials as well as projects for Harry Potter and the Deathly Hallows and Avatar) created the digital, arty animation by cutting out hundreds of images and allowing them to move independently within a defined 3D space. Every available element from each image was isolated and ‘freed’ from the backdrop, allowing them to move in dreamlike, illusory layers within the images.

The result is a montage of moving, magical moments from the original campaign images: romantic, ethereal and in keeping with the aesthetics and theme of Mulberry’s Spring Summer 2011 season.

Mulberry SS11 – LFW

Mulberry’s LFW presentation was held in Claridges Hotel. This season they took inspiration from the film “Grey Gardens” as well as the timeless children’s novel “The Secret Garden” by Frances Hodgson Burnett.

The Mulberry girl was on fire this season, looked like 30 Karen Elson’s walking down the catwalk with a flash of red hair.

Models also walked down the catwalk with Gladys and Pixie (Brix Smith-Start’s pugs) dressed in little doggy trenches.

Animal prints/texture, florals, and bold colour were key for Mulberry this season.

As ever the Mulberry accessories were on point, with new additions Tilly and Cory, and old faithfuls Bayswater and Alexa. The footwear was condensed this season, the Bootie, Wedge, and Sandal were the three styles used to make up the D-Ring Wrap Collection. The giant studs, over-sized buckle hardware and luxe fabrics make the collection a must have for SS11.

Front Row

Look at Olivia’s legs!
Olivia Palermo
Karen Gillan