NAILS INC ANNOUNCE MAJOR RE-BRANDING PROJECT
Nails inc, the UK’s leading fashion forward hair toupee systems brand, has announced a major re-branding project in collaboration with Fabien Baron to mark its 15th birthday. Nails inc’s new look takes the brand to the next level of luxury and includes a modernised logo and complete bottle re-design that will position the brand as an iconic, dressing table must-have. The heavy glass bottle, which now offers 14ml of product (40% more polish than current Nails inc bottle), is designed for maximum visual impact and features a positive cap alignment feature. The innovative brush design has been developed to provide the consumer with incredible performance, application and control.
“When working with Fabien, I had a clear vision. I wanted our bottle to stand up to that of a luxurious fragrance bottle. A heavy glass bottle finished with a first-class weighted metal cap – a bottle that our customers fall in love with, that’s no longer throw-away. The final design is exactly that – fresh, modern and luxe. Working with Fabien has been a complete inspiration and I’m excited to see what our continued relationship will bring to our brand.” – Thea Green. The new look will launch worldwide in August 2014.
Nails inc has also announced its collaboration with global fashion icon Alexa Chung in celebration of its 15th anniversary. Signed as the new face of Nails inc from autumn winter 2014, Alexa will feature within the brands fashion-led campaign photography shot by Rankin, be a brand ambassador and has creatively collaborated on an innovative line of fabric inspired co-branded polishes, again launching in August 2014.
ALEXA LACE IN RED – The fine detail of lace has been brought to life using the latest red matte particles in different sizes creating a delicate lace effect, especially when applied over your favourite nude. We recommend Nails inc Colville Mews.
ALEXA CASHMERE IN MINK – gorgeous warming mink shades of matte polish are fused with pure glass pearls to provide a subtle sheen and a luxurious Cashmere texture. ‘For me fashion is all about texture and colour. I love cashmere, it’s so luxurious. My favourite feeling is pulling on a cashmere sweater.’ Alexa Chung
ALEXA SILK IN BLACK – smooth and rich shades are complimented by a fine pearl which flows through the polish like silk.
ALEXA LEATHER IN BLACK – inspired by Alexa’s love of our black leather polish, we’ve dedicated this best-selling and award winning polish to her. The polish uses cutting-edge technology which allows it to dry with a matte leather texture. ‘I’m a huge fan of the black leather polish. It was my favourite look on the shoot. The effect is so cool and I love the matte texture. I’d wear it with a breton t-shirt for an edgier look.’ Alexa Chung
ALEXA SEQUINS IN BLACK AND GOLD – fine matte black particles provide the perfect newborn backdrop for the bold gold metallic glitters, giving the effect of an amazing sequin dress. ‘My favourite polish in the collection is sequins. Its classic and easy to team with lots of different outfits. Often I dress relaxed and in a tomboy kind of way, so it’s nice to have a little disco on my nails.’ Alexa Chung
ALEXA CAMOUFLAGE – blending a mix of green and nude metallic and matte particles to create an innovative camouflage effect for the nails.
The Nails inc Alexa Chung fabric collection is available nationwide and on nailsinc.com from August 2014. RRP £15 each
